TOURISM NOOSA FUNDING AGREEMENT AND PERFORMANCE DEED · Report

SPECIAL MEETING                                                                         8 MAY 2025



Link to Corporate Plan

Theme No. 3 - Prosperity
Focus areas include economic development, local business, innovation, arts and culture, waste and
a circular economy.
Section 3.1 Deliver and fund the Smart Biosphere Economic Strategy

Theme No. 4 - Future
This theme is focused on our future, strengthening our relationship with First Nations peoples and to
ensure our community is prepared and resilient to change. A focus on youth, climate resilience and
adaptation, sense of place and destination management.
Section 4.2 Deliver and implement the Destination Management Plan

Theme No. 5 - Excellence
This theme focuses on customer experience, financial sustainability, innovation and technology,
levels of service, governance, our employees and volunteers, funding streams and asset
management practices.
Section 5.7 Diversify Council’s Revenue Base or Create Alternative Funding Streams


Previous Council Consideration
Ordinary Meeting Minutes 20 April 2023, Item 5.2, page 9
That Council note the report by the Chief Executive Officer to the Services and Organisation
Committee Meeting dated 11 April 2023 regarding the Tourism Noosa
Funding and Performance Deed and
A. Authorise the Chief Executive Officer to execute the Funding and Performance Deed provided at
Attachment 1 to the Report;
B. Authorise the Chief Executive Officer to make changes to the Funding and Performance Deed
prior to executing the Deed as required; including
i. TN will ensure that its Strategic Plan, Marketing Plan and Events Strategy are consistent with key
aspirations and positions of Council articulated in the Corporate Plan 2023 – 2028, relevant Council
Strategies and Plans and the DMP, in the event the DMP is adopted by Council within the term of
this agreement.
C. Confirm the release of funds as per the report for the 2024 and 2025 Financial Years.

Finance
In 2021, the Tourism and Economic Development levy was removed and a higher rate in the dollar
was applied to all commercial properties across the shire to replace the Tourism and Economic
Development Levy, which has been used to fund Tourism Noosa and Council’s economic
development activities. Since 2018, Noosa Council has consistently provided the same level of
funding to Tourism Noosa with no CPI increase during this time.

It is recommended that in accordance the proposed new Agreement, the funding allocation for the
12 month period of $2.0M (exclusive of GST) be made in Council's 25/26 budget.

A first guaranteed instalment of $1.2M (exclusive of GST) is to be made, with a second instalment
of $800K to be made at the 6 month mark, conditional upon achievement of the items outlined in this
report.

Risk & Opportunities
The recommendation of a new 12 month agreement and funding of $2.M+GST to Tourism Noosa,
may be perceived by some in the community to be insufficient in response to issues such as the