2019-12-10 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                            10 DECEMBER 2019


Brand Positioning

Tourism Noosa continued to focus on Noosa as the Relaxation Capital of Australia. Campaigns
were undertaken in interstate markets in particular. There was also a continuing focus on the
Noosa Country Drive.

Tourism Noosa also continued to grow its focus on sustainability and industry development
including:
    Trees for Tourism initiative
    Refresh Noosa campaign (including the Refresh Noosa conference and expo)
    Refresh Noosa refillable amenities range (to reduce waste)
    Partnership with Plastic Free Noosa
    Noosa Eco-Check 2.0
    Welcome to Noosa training program
    Sustainability initiatives in tourism events (including the Food and Wine Festival

Board and CEO Changes post 30 June

The report by Tourism Noosa covers the period to 30 June 2019. As Council may be aware,
there have been some changes since that date with current CEO Steve McPharlin stepping down
for a planned sabbatical and the Board appointing new CEO Melanie Anderson who as recently
commenced. There have also been changes in the Board membership with Drew Pearson
becoming the new Board Chairperson.

The current board members are:
   Drew Pearson (Chairperson)
   Richard Stephens (Deputy)
   Elizabeth Reynolds
   Erina Kilmore
   Dan Neylan
   Darren McClenaghan
   Michelle Mason
   Nick Heath
   Louise Formosa
   James Kendall
   Cr Frank Wilkie (Observer)


Audited Annual Financial Statements

Tourism Noosa have provided a copy of their annual audited financial statements each year
since 2015. This allows for some consideration of trends over time in terms of financial analysis.
The following are of interest:

Revenue Growth and Mix

Since 2015 revenue has grown from $2.3 million to $3.3 million, an increase of $1 million or 42%.
This revenue growth has resulted from increases in the levy of $788k or 45% (resulting from
funding being redirected to Tourism Noosa previously allocated to other parties - i.e. Sunshine
Coast Destinations Limited, Triathlon sponsorship) and increases in other revenue sources of
$186k or 35% (relating to membership fees and marketing increases of $76k and $55k
respectively, and special project revenues of $106k in 2018/19). Booking centre revenues
continue to decline with another $19k drop across financial years (or a $46k or 20% decrease
since 2015 likely due to technology disruption).


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