2019-12-10 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                  10 DECEMBER 2019


The UK, New Zealand and Germany remain the biggest three overseas markets visitation from
the USA also rose in 2018/19. The long term trend since the Global Market strategy commenced
four years ago is set out below.




Value over Volume

In accordance with the Tourism Strategy, Tourism Noosa has focused higher yield markets rather
than higher volume markets. As an example:
    Interstate visitors accounted for 389,200 visitors and had an economic impact of $506M
      with an average spend of $1,302 per visitor;
    Intrastate visitors accounted for 607,500 visitors and had an economic impact of $386.9M
      with an average spend of $636 per visitor;
    Visitors from overseas accounted for 167,000 visitors and had an economic impact of
      $102.93M with an average spend of $616 per visitor (which includes backpackers); and
    Day Trippers accounted for 1.3M visitors and had an economic impact of $98M with an
      average spend of $75 per visitor.




(As a reminder, statistics are drawn from Tourism Research Australia survey data specific to the Noosa
Shire.)



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