Appendix F- Economic Impact Assessment · MCU23/0078

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                      A key input in determining the catchment is the use of mobile geolocation data for
                      devices that have been recorded within the existing Noosa Civic Shopping Centre. This
                      data is represented in Figure 13 for the period 1 January 2018 to 31 December 2019 (to
                      reflect visitation patterns that are unaffected by COVID impacts on travel) and covers
                      approximately 42,000 visits made by around 16,000 devices. The data has been
                      purchased through the VISTA platform operated by Near and provides details of the
                      geolocation of smartphone devices where owners have location services turned on. The
                      data is collected through applications that Near owns or operates, during the process of
                      placing banner ads for smartphone applications that rely on advertising revenue, and
                      through partnering with other geolocation providers.

Figure 13—
Visitation to Noosa
Civic

Source: VISTA
mobile geolocation
data (Near) –
1/1/2018-31/12/2019




                      Noosa Village Mixed Use Development – Economic Impact Statement for Development Application   Deep End Services