Appendix F- Economic Impact Assessment · MCU23/0078

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The VISTA dataset shows that visitation levels (measured with respect to local population
numbers) correlate well with the defined catchment sectors (noting that some individual
areas are influenced by a low population base), with around two-thirds of all visits from
within the catchment, including 28% from within the Primary sector.

Although VISTA data provides a good source with which to analyse visitation to help
determine catchment sectors, the direct use of the data as an indication of proportion of
sales may exaggerate visitation by shoppers outside the catchment who may stay longer
(and therefore have more chance for their devices to be used with location services on).
This effect has been considered in subsequent analysis.

Demographics

Table 2 presents a summary of socio-demographic characteristics of the catchment
population, drawing on the most recent release of data from Census 2021.

The key highlights are as follows:
•    The catchment has a similar average household size across the catchment in general,
     but some of the more urban parts of the catchment, such as the Primary and
     Secondary East sectors, contain much smaller households on average
•    The Primary and Secondary East sectors are also characterised by the presence of
     older residents, along with the Secondary North West sector which covers smaller
     inland towns
•    Average individual income is similar to the Sunshine Coast average, but the
     catchment over-indexes at both the lower end and the higher end, reflecting the
     presence of older residents in retirement and more affluent working age families,
     particularly in the Secondary East sector, which covers Noosa Heads
•    Household incomes show a similar pattern, with high incomes overall and especially
     in more affluent suburbs, but generally lower incomes within the Primary sector
•    The catchment has a more homogenous population in terms of country of birth, and
     over-indexes, in particular, on people born in England
•    A high degree of home ownership reflects the older age profile
•    There is greater emphasis on detached dwellings, particularly in more regional parts
     of the catchment, noting that larger proportions of townhouses, apartments and
     other higher density formats are being created through infill development
•    Household composition favours couple families, particularly those without children,
     which reflects a greater proportion of retirees.




Noosa Village Mixed Use Development – Economic Impact Statement for Development Application   Deep End Services