ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 1_Destination Management Plan

LIVING OUR VALUES
We all share a deep love for Noosa – everyone - residents, businesses and visitors tread
lightly and work together to keep Noosa special, protecting its natural beauty, community
spirit and cultural heritage for current and future generations.


Strategy 3.1: Create ‘For the Love of Noosa’ (Joint Custodian Program) inviting locals,
businesses and visitors to actively support Noosa’s regenerative values and help keep Noosa
special for future generations.

3.1.1   Develop and implement ‘For the Love of Noosa’ (FTLON), a joint custodian program that
        introduces the Noosa Promise (encouraging locals, businesses, and visitors to become
        ambassadors in ways to care for Noosa) educates locals and visitors on the range of
        regenerative experiences in Noosa, and ensuring Kabi Kabi storytelling is genuine and
        respectful.

3.1.2   Create and promote engaging opportunities for locals and visitors to care for Noosa –
        including voluntourism activities like tree planting, bush care, beach clean-ups, and
        cultural walks - and encourage innovative rewards for positive behaviour change.

        Noosa Council to lead by example in regenerative practises - such as reducing waste, water and
        energy use and showcasing regenerative projects within Council's services and facilities and
        assets such as the Noosa Holiday Parks.

3.1.3   Co-design a Regenerative Tourism Development plan to assist local businesses and
        community groups to create unique experiences that showcase Noosa and
        compliments Noosa's existing experiences.

        Leverage 2032 Brisbane Olympics Funding opportunities to support regenerative
        tourism opportunities - including upgrading existing products (including
        accommodation) to improve access and inclusivity in line with Noosa Design Principles.



Strategy 3.2: Build Industry Expertise and Regenerative Experiences by supporting
businesses (through training, programs and funding) to lead in regenerative practices,
environmental accreditation and authentic cultural storytelling.

3.2.1   Prioritise our partnership with the Kabi Kabi Peoples Aboriginal Corporation (KKPAC) to
        support local tourism operators in learning and sharing Kabi Kabi traditions, stories and
        culture.

3.2.2   Support, facilitate and promote nature-based and eco-certified businesses that actively
        contribute to environmental protection and enhance community and visitor wellbeing.

3.2.3   Support and promote local food and beverage producers through Food and Agribusiness
        Network (FAN) -endorsed programs, while building expertise and engaging landowners
        in regenerative agriculture initiatives that protect and enhance the Noosa Biosphere,
        driving sustainable food production, improving land productivity, and positioning Noosa
        as a leading destination for agriculture and culinary experiences.



                                                                                             Page | 34