ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 1_Destination Management Plan

Strategy 3.3: Our Stories Reflect our Values and Identity by embedding regenerative
aspirations and expectations of respectful, responsible visitor behaviour in every story we share
about Noosa.

3.3.1   Noosa’s destination marketing, whether to locals or visitors, will evolve to strongly highlight
        regenerative tourism, prioritising Noosa’s expectations of responsible visitor behaviour. Stories,
        campaigns, and promotion educate locals and visitors on how to keep Noosa special.

3.3.2   Noosa's stories, marketing and promotion reflects and respects the Kabi Kabi People, ensuring
        their knowledge, culture and care for Country is authentically reflected.

3.3.3   Celebrate Noosa’s unique character by sharing its story, honouring and celebrating our people,
        showcasing experiences and special places that reflect our rich biodiversity, beautiful
        landscapes and vibrant culture in all its forms.

3.3.4   Ensure ongoing dialogue, communication and engagement about the social, environmental and
        economic impacts and contributions of the visitor economy, monitor and demonstrate how
        tourism is being managed responsibly.



TOURISM FOR GOOD
In Noosa, tourism is for good – enhancing and regenerating Noosa’s community,
environment, and economy while protecting our way of life, and supporting a healthy and
thriving place, for all.

Strategy 4.1: Lead in Regenerative Tourism and strengthen Destination Stewardship by
establishing collaborative governance, supporting regenerative business practices, and
encouraging positive behaviours among locals and visitors to protect and enhance Noosa’s
environment, community and visitor experience.



4.1.1   Establish a Destination Stewardship Council to oversee the implementation of Noosa’s
        Destination Management Plan (DMP), including the Monitoring, and Evaluation
        Framework (MEF) to ensure review, accountability and continuous improvement of the
        DMP.

4.1.2   Develop and invest in programs to encourage positive behaviour change and adoption of
        sustainable practices that actively support issues such as carbon emission reduction,
        water security, energy use, reductions in waste to landfill, and/or promotes a circular
        economy.

        Encourage locals to engage with the Noosa Rewards Program, providing affordable ways
        to experience Noosa’s regenerative tourism offerings while supporting positive
        behaviour change and regenerative practices.

4.1.3   Assist our tourism industry (and other businesses) to lead in sustainability and regenerative
        practices – e.g., by achieving environmental accreditation through energy, waste and water
        reduction – by guiding and supporting them through the process.




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