ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 1_Destination Management Plan

4.1.4   Accelerate regenerative behaviour change in locals and visitors by establishing a Noosa
        Rewards Program that incentivises actions such as reducing waste, avoiding single-use
        plastics, supporting local community groups, and participating in environmental care activities.



Strategy 4.2: Embed a Regenerative Tourism Approach by partnering with the Destination
Marketing Organisation (DMO) and other organisations (community and industry groups) to
support and implement the DMP.



4.2.1   Ensure the Destination Marketing Organisation’s funding, marketing, visitor services and
        industry development initiatives are aligned with DMP and consistently reflecting
        community values, brand, identity and regenerative tourism.

4.2.2   Strengthen the Destination Marketing Organisation’s role in delivering innovative
        regenerative industry training and experience development that supports Noosa’s
        community values, lifestyle, and identity, safeguarding the ‘Noosa Experience’ for
        everyone.

4.2.3   Strengthen existing and create new partnerships between Council and community and industry-
        based organisations to build a shared understanding and commitment to the objectives and
        implementation of the DMP.



Strategy 4.3: Create a Sustainable Events Portfolio supporting events that embrace Noosa’s
regenerative values, protect the environment, and bring real benefits to locals.

4.3.1   Develop and implement a new and sustainable events strategy that reflects our
        community's feedback on the number, location and type of events.

4.3.2   Require events to care for Noosa’s community and environment, celebrate our values
        and give back to the region, supporting those that minimise the impact and disruption to
        our community and leave Noosa better than before.



2.3 Future Focused Actions
Supporting the Guiding Principles are a suite of new programs that collectively respond to
what our community told us matters most.

Alongside these, we are maintaining momentum on key actions already underway, while
sharpening our attention, investment, and energy toward new initiatives that will drive the next
wave of transformation.




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