ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 1_Destination Management Plan

Acknowledgement of Country
Noosa Council proudly acknowledges and respects Australia’s First Nations people and their
deep and abiding connection to this Country.

We recognise the Kabi Kabi People as the Traditional Owners of the lands and waters of the
Noosa area and offer gratitude for their careful custodianship of this unique environment over
thousands of years.

We pay respect to the Kabi Kabi people, past, present and emerging.




Executive Summary

The Destination Management Plan 10 Year Vision
“A way of life and travel (visitation) that respects community, actively protects the
environment and nurtures a thriving local economy, working in balance with nature and
looking after the place we love, together”.

Noosa is a place of timeless appeal, drawing people with its ancient forests, beautiful beaches,
and enduring values inspired by the Kabi Kabi Peoples, the Traditional Custodians of Noosa’s
lands and waters and the community. The Noosa DMP is a shared commitment to protect the
lifestyle, environment, and character that make Noosa special, while building a thriving,
sustainable economy.
The DMP aims to address the challenges brought by Noosa's growing popularity, such as
population growth, increased visitation, changing travel behaviours, and the increasing
impacts of climate change on our destination. It seeks to redefine the role of tourism in
Noosa’s future, ensuring it supports and protects the environment, lifestyle, and values while
contributing to a thriving economy.
Our economy is deeply connected to the health of our environment and the wellbeing of our
people.

Our Plan follows a simple structure:

   1.   4 Guiding Principles – why we’re doing this
   2.   Strategies – how we’ll approach it
   3.   Actions (existing and new) – what we’ll do
   4.   Measures – how we’ll know it’s working




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