ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 1_Destination Management Plan

Summary of Guiding Principles and Actions
   1. Respecting Community:
          a. Protect neighbourhoods by regulating short-term accommodations to preserve
              residential amenity and community wellbeing.
          b. Improve infrastructure and transport solutions to ease congestion and make
              public and active transport more accessible.
          c. Optimise parking and traffic management to ensure fair access and reduce
              congestion.
   2. Leading the Way:
          a. Encourage sustainable visitation by managing access to sensitive natural
              places. `
          b. Manage the Noosa River catchment to protect waterway health and biodiversity
              and the river experience.
          c. Review alternative funding sources to support community, environmental, and
              destination management outcomes.
   3. Living Our Values:
          a. Create the "For the Love of Noosa" joint custodian program to engage locals,
              businesses, and visitors in caring for Noosa.
          b. Build industry expertise in regenerative practices and authentic cultural
              storytelling.
          c. Ensure Noosa’s stories and marketing reflect its regenerative tourism
              philosophy.
   4. Tourism for Good:
          a. Establish a Destination Stewardship Council to oversee and guide the
              implementation of the DMP.
          b. Develop programs to encourage positive behaviour change and sustainable
              practices.
          c. Support the tourism industry in achieving environmental accreditation and
              leading in sustainability and regeneration.

New Areas of Focus for Action:
   1. Day Visitation Management:
          • Implement a series of programs and trials to reduce the impact of day visitors
             and boost their contribution to Noosa by offering such things as rewards for
             positive behaviour choices and through dynamic parking, and smart travel
             choices.
   2. Joint Custodian Program:
          • Develop the "For the Love of Noosa" program to build understanding and
             commitment to Noosa’s values and regenerative tourism approach among
             locals, businesses, and visitors.
   3. Hinterland Regeneration:
          • Launch a Regenerative Agriculture Program to grow vibrant agricultural
             landscapes and natural areas, increasing food and produce offerings, offsetting
             impacts, and enhancing tourism experiences.




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