2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

2020                         Timeline                              Tourism Noosa response

   11 March                  •   World Health Organisation         •   Update members with advice about planning and being
                                 announces COVID-19 outbreak           prepared for coming difficult times. With Sofitel Noosa
                                 is a pandemic.                        Pacific Resort, convene a meeting of accommodation
                                                                       operators to discuss actions and response.
   16 March                  •   COVID-19 forces lockdowns of
                                                                   •   Create information pages on Members Resources section
                                 communities in Australia.
                                                                       of website with latest official health and government
                             •   Federal Government bans               advice, business support and grants, travel advice, relevant
                                 mass gatherings, prompting            contacts, answers to frequently asked questions, local
                                 cancellation of major events.         suppliers of cleaning and essential products, advice for
                                                                       staff and customers, templates for communicating with
                             •   Mandatory 14-day                      customers etc.
                                 self-isolation for anyone
                                 arriving in Australia from        •   Cancel Noosa Eat & Drink Festival after Federal
                                 overseas.                             Government cancels mass gatherings, triggering
                                                                       significant financial consequences – begin planning
   17-19 March               •   Air New Zealand suspends              for smaller event program.
                                 direct flights from Auckland to   •   Source and offer free emergency supply of gloves
                                 Sunshine Coast Airport, cutting
                                                                       and masks to members.
                                 off Sunshine Coast’s major
                                 international market.             •   Create new central email point of contact for members
                                                                       to streamline communication.
                             •   Qantas and Jetstar cut
                                 international capacity by 90%     •   Allocate a team member as liaison for each membership
                                 and domestic capacity by 60%,         sector to ensure strong lines of communication, with
                                 severely impacting holiday            regular contact, advice and support.
                                 travel to Noosa.
                                                                   •   Regular communication, updates and support with
                                                                       members via newsletters, Tourism Noosa Facebook page
   20 March                  •   Australia closes borders to
                                                                       and sector contacts.
                                 non-citizens and non-residents,
                                 ending international travel.      •   Work with Tourism and Events Queensland on the Holiday
                                                                       at Home campaign, highlighting bushfire-affected regions
   21 March                  •   Social distancing rules               while borders remain open. Redirect campaigns to
                                 imposed.                              available markets.

                                                                   •   Successfully approach Noosa Council for emergency
   22 March                  •   Non-essential businesses,
                                                                       marketing funding to respond to crisis.
                                 shops, clubs must close,
                                 effectively shutting down         •   Offer free, one-on-one marketing audits to members.
                                 the tourism industry for eight
                                 weeks, including the usually      •   Join Noosa Council Business Roundtable, advocating
                                 busy Easter period.                   for tourism industry.

                             •   Restaurants open for takeaway     •   Liaise with State and Federal Governments on measures
                                 or delivery only.                     to help tourism industry.

                             •   Flights still restricted.         •   Reduce staff numbers, remaining staff reduce hours
                                                                       and take leave.




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