2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

2020                         Timeline                              Tourism Noosa response

   26-28 March               •   Queensland closes borders         •   Suspend paid marketing campaigns while continuing
                                 to non-essential travellers for       to present Noosa on organic platforms as a desirable
                                 the first time in more than a         destination for when borders re-open.
                                 Century.
                                                                   •   Staff work from home to minimise health risks.
                             •   Domestic flights to Sunshine
                                                                   •   Continue to update website pages and Tourism Noosa
                                 Coast Airport suspended.
                                                                       Facebook page and newsletters with advice and support
                             •   Significantly reduced domestic        for members.
                                 flights to Brisbane.
                                                                   •   Partner with Eat Local Noosa to support local hospitality
                             •   “Do not go on holidays. Do            industry.
                                 not travel unless absolutely
                                                                   •   Promote ‘buy local’ and convey other positive business
                                 necessary” – Queensland
                                                                       initiatives through social media strategy.
                                 Premier Annastacia
                                 Palaszczuk.                       •   Continue to work with local business organisations
                                                                       and Council.
   April – May               •   Communities remain in
                                 lockdown around Australia.
                                                                   •   Announce free base membership for 2020-21 to support
                                                                       local businesses.
                             •   International and domestic
                                 borders remain closed.
                                                                   •   Plan new domestic marketing campaign to roll-out when
                                                                       borders re-open.
                             •   Flights remain grounded.
                                                                   •   Widespread stakeholder engagement to develop new
                                                                       strategic plan for post-COVID recovery and beyond.



   16 May                    •   Stage 1 easing of restrictions    •   Target marketing to available audiences – drive and
                                 in Queensland.                        regional Qld.

                             •   Recreational day trips within     •   Support businesses with information re COVID Safe plans
                                 Queensland up to 150km.               for re-opening.

                             •   Businesses can re-open with       •   Work with events to establish new timelines and
                                 a COVID Safe plan in place.           operations.

                             •   Cafes, restaurants, pubs and      •   Work with Noosa Council on business recovery plan.
                                 clubs re-open with a limit of
                                                                   •   Partner with Lonely Planet to be the only Queensland
                                 10 diners.
                                                                       destination featured on their Lonely Planet TV.




TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 9 / 2 0                                                                        12