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2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20
HIGHLIGHTS
J U LY 2 0 1 9 - J U N E 2 0 2 0
HIGHLIGHTS
B R A N D M A R K E T I N G C A M PA I G N S
Brand campaigns throughout the year included
print and digital activity across a variety of media
and segments. The campaign ‘Noosa. Welcome’ was Noosa Holiday Rentals
LUXURY IN NOOSA
Seahaven
STAY
NoosaNoosa
LUXURY
Holiday Rentals
5 AND GET
IN NOOSA
15% OFF
Seahaven Noosa
STAY 5 AND GET 15% OFF
STAY 7 AND ONLY PAY 5* DURING
STAYMAY
7 AND
& JUNE*
ONLY PAY 5* DURING MAY & JUNE*
designed to disperse visitors throughout the region’s
Noosa Holiday Rentals offer Noosa Holiday
Experience Rentals
the ultimate offer
luxury Experience the ultimate luxury
some of the most luxurious Noosasome of thewith
holiday most luxurious
direct Noosa holiday with direct
property options on the property
access to Noosaoptions
Mainon the
Beach, access to Noosa Main Beach,
market, so be sure to call us market, so besurf
world-renowned surebreaks
to call us world-renowned surf breaks
for your next getaway! andfor your next
National getaway!
Park walking and National Park walking
#NHRgetaway #NHRgetaway
trails. Positioned on Hastings trails. Positioned on Hastings
Street with its restaurants, cafes Street with its restaurants, cafes
coastal, river and hinterland villages. New content
and boutique shopping, enjoy and boutique shopping, enjoy
the best of Noosa at your door. the best of Noosa at your door.
07 5447 3566 1800 07
0725447
013 3566 1800 072 013
noosaholidayrentals.com.au [email protected]
noosaholidayrentals.com.au [email protected]
featuring the breadth of experiences in Noosa including
indigenous Kabi Kabi product was produced, and we
Ivory Palms Resort Noosa
Ivory
Springs
PalmsGolf
Resort
& Spa Resort Australian
NoosaBody
Springs
Art Golf
Festival
& Spa Resort Culgoa
Australian
Point Beach
BodyResort
Art Festival Culgoa Point Beach Resort
STAY 3 PAY 2* STAY 3 PAY 2*
UNLIMITED 4-5 UNLIMITED
APRIL 2020 SHHH
4-5…APRIL
IT’S A 2020
‘QUIET’ SHHH … IT’S A ‘QUIET’
GOLF GETAWAY* GOLF GETAWAY* SEASON SPECIAL SEASON SPECIAL
Only 90 minutes north of Only 90 minutes north of Australia’s premiere Australia’s premiere
Brisbane, whether you’re Brisbane,
Minimum whether you’re
2 nights body painting2festival
Minimum nights with Some body painting
things aren’tfestival with Some things aren’t
looking for family friendly looking for family
accomodation in a friendly full body art, face painting,
accomodation in a meantfull to
body art, face
be kept painting,
quiet! meant to be kept quiet!
accommodation, a accommodation, a special effects, wearable special effects,
with wearable
developed a new 30-second advertisement featuring
spacious, self-contained spacious, self-contained Come and stay us Come and stay with us
romantic weekend away romantic
apartment. weekend
Breakfast away
daily. art, apartment.
workshops, Breakfast
music anddaily. art,
for 3+ workshops,
nights music and
in the ‘quiet’ for 3+ nights in the ‘quiet’
or even if you are an or even
Access if you
to fitness are an
centre and lots of fun! to fitness centre and
Access lots and
season of fun!
enjoy 25% off* season and enjoy 25% off*
overnight traveller, Ivory overnight
heated swimming traveller,
pool.Ivory heated swimming pool. accommodation. accommodation.
2020 theme: Time Travel 2020 theme: Time Travel
Palms Resort in Noosa FreePalms Resort
WIFI and in Noosa
undercover Free WIFI and undercover
is the perfect place to stay. is theUnlimited
parking. perfect place daily to stay.
golf parking. Unlimited daily golf
Quote promotion code: Quoteelectric
including promotion cart.code:
From including electric cart. From
Qantas Qantas
$195 PP per night quad $195 PP per night quad
new footage of Noosa’s unique natural attractions,
share. share.
07 5473 1700 07 5473
07 5440 33321700 australianbodyart.com.au
07 5440 3332 07 5449
australianbodyart.com.au
6400 07 5449 6400
ivorypalmsresort.com.au ivorypalmsresort.com.au
noosasprings.com.au @australianbodyart
noosasprings.com.au culgoapoint.com.au/special-offers
@australianbodyart culgoapoint.com.au/special-offers
food, outdoors and adventure which was shared * Terms and conditions may apply. Please contact operators for
* Terms
details.
and conditions may apply. Please contact operators for details.
with members.
TourismNoosa_Qantas_DPS_Artwork.indd 1 30/1/20 11:41 am TourismNoosa_Qantas_DPS_Artwork.indd 2 30/1/20 11:41 am
Members were given free access to a suite of digital A villages approach highlighted the strengths and
products to support their own marketing, enhancing experiences of various destinations through the region,
the consistency of Noosa messaging. including hinterland, river and beaches, while offering
marketing opportunities for collective areas.
With support from Tourism and
Events Queensland’s Holiday During the suspension of marketing activity due to
Here This Year campaign, our COVID-19 lockdowns, planning began for the new,
bushfire recovery marketing innovative Enter the Biosphere campaign to be ready
targeted the drive market, to roll-out once restrictions eased, providing agility
and we secured government around changing border and market conditions,
funding through bushfire planning inspiration for those still in lockdown,
recovery programs to support and a strong cut-through among intense competitor
the industry with targeted destination activity.
marketing programs.
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