2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

HIGHLIGHTS




     COV I D - 1 9 S U P P O R T FO R M E M B E R S

     With the onset of COVID-19, Tourism Noosa quickly             Our marketing focus ensured we were prepared for the
     responded with wide-ranging support for our members.          easing of restrictions and that Noosa would be top-of-
     We established information pages on our website with          mind for potential travellers. Other support included:
     the latest government health advice and help, marketing
                                                                   •   Exposure for businesses through our consumer social
     tips, grants and other financial information.
                                                                       media channels, and promoting ‘buy local’
     Staff were each allocated a sector to be a direct point
                                                                   •   Members were offered free base membership for the
     of contact for support, and lines of communication were
                                                                       coming financial year
     strengthened through a new central email address for
     support. Communication continued via direct meetings,         •   Over 30 free, one-on-one business marketing audits
     industry newsletters and social media.                            and mentoring were delivered to members to help
                                                                       assess their product and plan for the future
     We participated in Noosa Council’s Business Roundtable
     discussions, advocating for the tourism industry, and         •   We partnered with the new
     worked closely with Tourism and Events Queensland,                Eat Local Noosa website to
     Government departments and relevant authorities to                support local businesses in the
     ensure our industry’s concerns were heard.                        food and beverage industry

                                                                   •   Specially designed floor decals
                                                                       to encourage social distancing
                                                                       were developed and artwork was provided free to
                                                                       business associations and members. They featured
                                                                       branding specific to various villages (Noosa Heads,
                                                                       Noosaville, Noosa River Foreshore, Peregian Beach,
                                                                       Sunshine Beach, Noosa Junction, Tewantin and
                                                                       Noosa hinterland)

                                                                   •   Members were offered a free three-month listing on
                                                                       the ‘Offers’ page on the Visit Noosa website

                                                                   •   Full page advertising in Noosa Today encouraged
                                                                       locals to explore their own backyard and support local
                                                                       businesses affected by border restrictions

                                                                   •   Partnership with IN Noosa Magazine supported tour
                                                                       operators to reach a local audience




     TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 9 / 2 0                                                            15