2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

HIGHLIGHTS
                                                                                                                  107K
                                                                                                                  Followers




     S O C I A L M E D I A E N G AG E S
     M O R E FO L LOW E R S




     Engagement with social media followers was our focus on
     Visit Noosa’s Instagram and Facebook platforms. We saw
     growth across all major measurements despite challenges in
     the final months of the financial year due to COVID-19 –
     this began to improve again at the end of the year.

     Tourism Australia (TA) and Tourism and Events Queensland (TEQ) continued to strengthen their support for us,
     sharing our content with their followers. TA invited us to visit their Sydney headquarters for two days of sharing
     insights and providing advice to lead our platform towards new and exciting areas. TEQ invited us to connect
     with their social team to share insights about staying relevant in this ever-changing space.



     Growth in social media measurements (average) on the previous year:
                                                                           Engagement     Post likes        Post comments
       Platform                          Following                 Reach    (average)     (average)           (average)


                                         107,000
             Instagram                                             5.5m      +3.1%          +21%                +50%
                                         +11.7%


                                          53,419
             Facebook                                              3.7m      +10%           +97%                +47%
                                         +15.55%




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