2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

  M E S S AG E F R O M
          THE CEO

                           When I dreamt of living and working in a beautiful natural environment,
                           of being able to jump in the ocean straight after work, and to be ensconced
                           in one of the world’s most desired locations, I always pictured Noosa.

                           The hinterland and its incredible beauty and                  to achieve goals with our members and key
                           plentiful produce, through to the many amazing                stakeholders. I have committed to leading a team
                           beaches and villages and river ecosystems have                of dedicated, passionate professionals, and as a
                           captured global attention… and now I get to call              team we will tackle the unknowns of this world
                           it all home.                                                  and will adapt to changes swiftly and with agility.

                                                          It is not without its own      I have been at the helm for only the later six
                                                          sense of irony that when I     months of this report, but during that time the
“My focus as CEO for Tourism                              was fortunate enough to        team and I have done an enormous amount of
Noosa is on the future, and                               land ‘Australia’s best job’,   work redefining our business model, financial
working collaboratively with all                          I had to strap myself in       model, our product offerings and embarked
of our stakeholders and members                           for what 2020 was going        on new frontiers in marketing and the digital
to look to future-proof our                               to deliver not only me,        space. We have a lot more in the works as we
destination and our successes.”                           but everyone in Australia      challenge ourselves to become more efficient,
                                                          and indeed the entire          more innovative and more data-driven. The
                                                          world. An epic bushfire        Tourism Noosa team has sustained itself through
                           season, COVID-19 and what we are yet to really                significant business change management, crisis
                           experience in so far as the impending recession.              management and worked incredibly hard for our
                           Lucky I like a good challenge!                                industry, and for that I am grateful and would like
                                                                                         to acknowledge their enormous efforts. Likewise,
                           The forward to the Annual Report from the Chair
                                                                                         I have had the absolute pleasure of working
                           of Tourism Noosa clearly outlines the issues
                                                                                         for the Tourism Noosa Board, fearlessly led by
                           faced by the tourism industry here in Noosa and
                                                                                         our outgoing Chair Mr Drew Pearson. I feel very
                           this publication will cover only six months of the
                                                                                         fortunate to have made lifelong friends with Drew
                           effects of the challenges we have faced off the
                                                                                         and the Board and to have enjoyed such strong
                           back of record-breaking tourism results. From the
                                                                                         support. To all the outgoing Board members I
                           very best to the very worst… and on our way back
                                                                                         would like to say thank you.
                           again. My focus as CEO for Tourism Noosa is on
                           the future, and working collaboratively with all of           I am very much looking forward to working
                           our stakeholders and members to look to future-               closely with our industry this next financial year
                           proof our destination and our successes.                      and getting back to those record-breaking highs
                                                                                         of our previous world.
                           We have undertaken extensive community
                           consultation and asked what our members and
                           stakeholders want from us, and we have listened.
                           Tourism Noosa will demonstrate our commitment
                           to tourism in the region, working collaboratively             MELANIE ANDERSON
                                                                                         C EO – TO U R I S M N O O S A




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