2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

KEY MARKET MEASURES
YEAR ENDING JUNE 2020




T H E VA L U E O F T O U R I S M T O N O O S A :
THREE RECORD-BREAKING QUARTERS

The Noosa region achieved                                     AN N UA L IN CRE AS E IN V IS ITO R S PE N D IN N O O S A
                                                              Year ending March 2020
record-breaking visitation and
spend for the first three quarters                                                                                                  +15%
of financial year 2019-2020,                                                                                      +17%             $1185.6M
                                                                                +19%                            $1074.8M
with almost $1.2 billion in total                                               $977.3M
annual spend from domestic                                     +36%
and international overnight                                   $615.4M
visitors and day-trippers.

Before the full impact of                                                                         +0.5%
                                                                                                  $97.5M
COVID-19 restrictions was felt,
there was record spend for a
                                                              Interstate       Domestic        International       Total              Total
year ending March in a number
                                                                               overnight                         overnight         (includes
of overnight market segments                                                                                                        day trip)
(see graph at right). The 19% annual growth rate for domestic overnight
spend in the Noosa region was higher than that recorded by Sunshine
Coast, Queensland and Australia.




I N T E R S TAT E V I S I TAT I O N

Interstate visitors have traditionally                                     DO M E S TIC OV E RN IG H T V IS ITO R A N D S PE N D
been a focus for our marketing, with                                       Year ending March 2020

longer stays and greater local spending
on attractions, dining, retail and
                                                                                                                         $302.7M
entertainment, and repeat visits. The                                           $485.8 M
graph (right) shows the value of interstate
visitation with fewer visitors than from
within Queensland contributing more                                                                                          539
spend to Noosa’s economy. Interstate                                               342
recorded significant growth to the year
ending March (spend +76% to a record                                            Interstate                              Intrastate
$660m) and will again become an                                                                                     (Queensland visitors)
important focus when borders re-open.                                                      Visitors (’000)     Spend ($M)




TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 9 / 2 0                                                                                     7