2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

I N T E R N AT I O N A L M A R K E T S

With the closure of international                                         G ROWTH IN IN TE RN ATIO N A L S PE N D 2 0 18 - 2 0 2 0
borders in March, no inbound travel
                                                                                                            $97.3M                            $97.5M
data is available for the year ending
June 2020. In the latest available
data, Noosa had record international
spend for a year ending March with                                           $88.1M
$97.5 million, spearheaded by record
spend from the USA of $12.4 million.

                                                                              2018                          2019                                2020




T H E I M PA C T O F C O V I D - 1 9

Statistics for the year ending June 2020 contain                                       The Noosa region attracted just under 2 million domestic
domestic overnight and day-trip information only as                                    visitors in the year to June 2020, including overnighters
no international data is available due to global border                                and day-trippers who spent almost $882m. This was a
closures. The annual figures include visitation from the                               15% decrease in visitors and 11% decrease in spend on
previous three record-breaking quarters (September,                                    the previous year.
December and March).


              T O TA L A N N U A L D O M E S T I C                     T O TA L A N N U A L                   T O TA L A N N U A L D O M E S T I C

              OV E R N I G H T V I S I TO R S                          D AY V I S I T O R S                             V I S I TO R S




                     881,000                                             1.09M                                         1.97M
                          V I S I TO R S                                   V I S I TO R S                                 V I S I TO R S




                    $788.5M                                            $93.2M                                       $881.7M
                            SPEND                                            SPEND                                          SPEND




While the impact of COVID-19                                  ANNUAL CHANGE IN DOMESTIC OVERNIGHT VISITATION AND SPEND
                                                              Year ending June 2020
restrictions were felt across the
tourism industry globally, Noosa’s                                      Total visitors                                        Total spend
decreases were not as significant
as regional, state and national
impacts. Domestic overnight
spend and visitation decreased
less during the year in Noosa
                                                              -11.6%                                          -11.8%
than on the Sunshine Coast and
in Queensland and Australia.                                                                                              -15.6%

                                                                       -19.1% -19.3% -18.8%                                                -18.8% -18.7%

                                                                Noosa              Sunshine Coast             Queensland                    Australia



TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 9 / 2 0                                                                                                8