DESTINATION MANAGEMENT PLAN - PHASE 2 ENGAGEMENT · Attachment 1 - Noosa Council Draft DMP for Phase 2 engagement

     1.2     Why a Destination Management Plan (DMP)?

     Noosa’s global reputation as a beloved visitor                         The difference between
     destination is well recognised, and tourism has long            sustainable and regenerative tourism
     played a vital role in shaping the Noosa we know
     and love, supporting local businesses and providing
     services and amenities that benefit residents.                                           Sustainable Tourism
                                                                                                    Minimise harm
     But, like many other iconic destinations such as
     Barcelona, Venice, and Queenstown, many in the
     community feel that Noosa is being loved to death.

     Post-COVID population growth, high year-round
     visitor numbers, and changing travel behaviours—                                        Regenerative Tourism
     like the rise in drive tourism and short-stay rentals in                            Leave it better than you found it
     residential areas—are placing increasing pressure
     on Noosa’s environment, lifestyle, and the very
     qualities that make it special.
                                                                Noosa’s Destination Management approach is
     In response, the community is calling for change           more than a plan it’s a promise to continue our strong
     in how tourism is managed and how it contributes           commitment to protect and enhance our place.
     to Noosa’s future.
                                                                Through ongoing, thoughtful planning, and bold
     Extensive community engagement revealed                    actions, the plan aims to strike a meaningful balance—
     a strong desire to build on traditional environmental      protecting Noosa’s values, heritage, environment,
     practices (e.g., to minimise harm) and embrace a           and lifestyle for current and future generations, while
     regenerative tourism model that commits to leaving         aligning the visitor economy more closely with what
     Noosa better than it was found.                            the community cares about most.

     While the community acknowledged Noosa’s
     strong pedigree in sustainability, the aspiration to
     move towards a regenerative approach, appears
     to have been built on an even stronger commitment
     to Noosa’s environment, through strengthening
     community and cultural values, building a thriving
     and resilient economy, and creating an even
     better experience for everyone.
                                                                Trees for Tourism, tree planting event




     1.3      A Draft Vision for Destination Management
     Across Noosa Shire, communities share a common vision:

       A way of life and travel (or visitation) that supports residents, respects
       the environment, and nurtures a thriving local economy – working in
       harmony with nature and looking after the place we love, together.
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