DESTINATION MANAGEMENT PLAN - PHASE 2 ENGAGEMENT · Attachment 1 - Noosa Council Draft DMP for Phase 2 engagement

1.4    Noosa’s Guiding Values

At the heart of the draft Destination Management Plan are the community’s values – those that
make Noosa ‘Different by Nature.’ These values were shaped through ongoing community engagement,
including the Noosa Shire Liveability Survey (November 2021), the Noosa Corporate Plan (June 2023),
and during consultation on the DMP Discussion Paper (October 2023).


Values underpinning Noosa’s Destination Management Plan

 Noosa Value                    Aim

 Accessible and Inclusive       Ensure Noosa is for all – a welcoming, accessible destination where everyone
                                belongs and diversity is embraced.

 Climate Conscious              Accelerate and embed climate resilience and disaster ready planning into
                                all aspects of destination management, including preparing for more frequent
                                and extreme events, promoting low impact travel, sustainable transport,
                                local food production and carbon reduction initiatives.

 Community-Led                  Put residents’ wellbeing and quality of life at the heart of every decision and
                                align tourism with the community’s values, lifestyle, and long-term aspirations.

 Cultural Respect               Honour and integrate the knowledge, heritage, and rights of Traditional
 and Diversity                  Custodians, ensuring that tourism reflects and respects Indigenous culture
                                and values.

 Leading Change                 Embrace forward-thinking policies and actions that are bold, collaborative
                                and transparent, and position Noosa as a leader in responsible and
                                regenerative destination management.

 Nature Positive                Actively restore and regenerate Noosa’s natural ecosystems, making sure
                                tourism leaves a net positive impact on our environment.

 Resilient Economy              Support a diverse and resilient economy by fostering small business, local
                                enterprise, innovation, regeneration and circular economy principles, while
                                ensuring that tourism remains a positive contributor to community wellbeing
                                and environmental integrity.

 Regenerative Tourism           Expect and encourage visitors to respect our environment, culture, and
                                community values through education, responsible tourism initiatives,
                                and clear behavioural expectations.

 Values over Volume             Encourage visitor experiences that align with our environmental and
                                community values, emphasise authenticity and regenerative practises over
                                high volume tourism, and ensure visitor numbers are within sustainable
                                capacity for Noosa.


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