DESTINATION MANAGEMENT PLAN - PHASE 2 ENGAGEMENT · Attachment 1 - Noosa Council Draft DMP for Phase 2 engagement

     Local Tourism Organisation (LTO)
               LTOs work at the local level, usually within one council area. They are re closely      Source: Noosa Shire Council,
                                                                                                       Economic Development Branch, 2025
               connected to local tourism businesses and focus on:

               • Creating great visitor experiences
               • Supporting local operators
               • Running Visitor Centres
               • Encouraging visitors to explore their town or area

               LTOs do not receive direct funding from Tourism and Events Queensland (TEQ)
               and often rely on local government and partnerships for support.

               Tourism Noosa is Noosa’s Local Tourism Organisation.



     Noosa
               For the purposes of this document, the word Noosa is used interchangeably with          Source: Noosa Shire Council, Economic
                                                                                                       Development Branch, 2025
               Noosa Shire throughout. It refers to all parts of the shire including but not limited
               to – Kin Kin, Pomona, Cooran, Cooroy, Cooroibah, Boreen Point, Tinbeerwah,
               Tewantin, Noosaville, Noosa Heads, Noosa Junction, Sunrise Beach, Sunshine
               Beach, Marcus Beach and Peregian Beach.



     Placemaking
               The process of creating and enhancing public spaces that reflect the unique             Source: Pacific Asia Travel
                                                                                                       Association (PATA), “Destination
               character and identity of a destination and that provide a sense of place and
                                                                                                       Marketing Handbook”, p. 42,published
               community for visitors and locals alike. This can include the development of            2019
               public art, cultural events and community-led initiatives that celebrate the
               destination’s heritage and culture and support the wellbeing of people and the
               environment.



     Regional Tourism Organisation (RTO)
               RTOs operate across multiple council areas, promoting the whole region as a             Noosa Shire Council, Economic
                                                                                                       Development Branch, 2025
               destination and are funded by Tourism and Events Queensland (TEQ).

               The RTO’s main focus is:
               • Marketing the region to attract visitors
               • Working with state and national tourism bodies like TEQ and Tourism
                 Australia
               • Supporting big-picture tourism planning and development

               RTOs play a key role in shaping the region’s long-term tourism strategy.

               Visit Sunshine Coast is Noosa’s Regional Tourism Organisation.
     :


     Regenerative Tourism, Regeneration                     Also referred to as Net Positive.
               A form of sustainable tourism that goes beyond minimising negative impacts              Source: UN World Tourism
                                                                                                       Organization (now UN Tourism),
               to actively restoring and regenerating the natural, cultural and social systems
                                                                                                       “Sustainable Development”
               of a destination, with the aim of creating a net positive impact and long-term          webpage, 2022
               resilience (e.g., in Noosa this could mean such things as regenerative agriculture,
               which enriches our land and ability to produce food and products locally).

               For the purposes of the Noosa Destination Management Plan, it is about
               “Leaving the natural, cultural, social, and economic systems better than you
               found them”. This is the aspiration of Noosa’s DMP.
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