2021-11-15 General Committee Meeting Agenda

GENERAL COMMITTEE MEETING AGENDA                                           15 NOVEMBER 2021


   5    FURTHER REPORT - TOURISM FUNDING AGREEMENT REVIEW PROCESS

   Author           Acting Chief Executive Officer, Larry Sengstock
                    CEO’s Office

   Index            ECM/ Subject/ 71.01/ Tourism Noosa

   Attachments      Nil

   EXECUTIVE SUMMARY
   Further to the report provided to Council as part of the agenda for the Services and
   Organisation Committee Meeting dated 9 November 2021, this report provides Council with
   additional information as requested at the meeting.
   The existing report tabled on 9 November outlined the position of Council to extend the current
   funding agreement by 12 months to allow for a number of changes that are in progress with
   both Council and Tourism Noosa.
   The additional information requested relates to the Destination Management project that
   Council is about to undertake which will provide the direction and support for the Tourism
   Noosa marketing and attraction strategy and implementation.

   RECOMMENDATION
   That Council note the report by the Chief Executive Officer to the Services and Organisation
   Committee Meeting dated 9 November 2021 and the Further Report by the Acting Chief
   Executive Officer to the General Committee dated 15 November 2021 regarding the Tourism
   Noosa Funding Agreement Review Process and
   A.   Agree to extend the existing funding agreement between Council and Tourism Noosa for
        a further term of 12 months on and from 1 July 2022 on the same terms and conditions
        as contained in the existing funding agreement;
   B.   Request the Chief Executive Officer to undertake negotiations for a new funding
        agreement with Tourism Noosa in the second half of 2022; and
   C.   Note that any new long term funding agreement will not commence until 1 July 2023.


   REPORT
   Further to the report provided to Council as part of the agenda for the Services and
   Organisation Committee Meeting dated 9 November 2021, this report provides Council with
   additional information as requested at the meeting.
   The November 9 report refers to – “Council commencing a Destination Management project
   looking at its role as the Destination Management agency and how it can better define its
   expectations in terms of destination management from a resident/visitor perspective”.
   By way of providing additional clarification of this statement the following information is
   provided.
   The Economic Development group within Council is currently seeking to engage a resource to
   begin developing the Destination Management project and is expected to be in place in
   January 2022.
   The overall objective of the destination management plan is to create a strategic framework
   that includes the activities of Tourism Noosa as one of its key stakeholders and delivery
   mechanisms.


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