NOOSA EVENTS STRATEGIC FRAMEWORK, POLICY, AND GOVERNANCE · Attachment 1 - Noosa Events Strategic Framework

 Priority 1: Improve the shared event experience
 Desired Outcome: Event organisers experience a more efficient, coordinated, transparent and certain event
 planning and delivery process, supported by stronger partnerships and communication with Council.

 Council High-Priority Actions:
 1. Establish the Events Executive Group (EEG) to oversee implementation of the Noosa Events Strategic
    Framework, provide strategic leadership, continuous improvement, governance and investment.
 2. Streamline the event approval process for supported events with an online Event Toolkit including clear
    guidelines, service standards, requirements and indicative timelines.
 3. Strengthen event relationship management through a Concierge/Account Management approach that
    provides organisers with proactive communication, timely advice and tailored support, while
    encouraging continuous improvement and high standards of event delivery.
 4. Improve Noosa Council’s online event calendar and forward planning tools to improve visibility,
    transparency and coordination of supported events, key dates and future planning activities, enabling
    better scheduling and reducing potential event clashes.
 5. Create an online event permit application portal that improves applicant visibility of requirements,
    assessment progress and key milestones.
 6. Complete an audit of event-related Council facilities and infrastructure to identify opportunities to
    improve event readiness, accessibility and operational efficiency.
 Ongoing Actions:
 Enhance the event organiser experience through improved account management, better tools, templates
 and support resources, while fostering collaboration, continuous improvement and the sharing of best
 practice across the events industry.


 Events Industry Contribution
 Event organisers contribute by working collaboratively with Council, providing feedback on processes and
 identifying opportunities to improve the event planning and delivery experience for all parties.

 Measures of Success
 1. Event organiser satisfaction and confidence in Council processes
 2. Timeliness, transparency and growing confidence in Council’s event planning and approval processes
 3. Strengthening of engagement and partnerships between Council and the events industry
 Annual Outcome Targets
 1. Year-on-year improvement in event experience
 2. Improved certainty and responsiveness across event planning and approval processes
 3. Stronger industry relationships demonstrated through regular engagement and collaboration




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