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NOOSA EVENTS STRATEGIC FRAMEWORK, POLICY, AND GOVERNANCE · Attachment 1 - Noosa Events Strategic Framework
Priority 2: Maximise the Benefit of Events for the Noosa Community
Desired Outcome: Events deliver measurable community, environmental and economic benefits that
strengthen Noosa's identity, enhance liveability, support local businesses, and create lasting value for
residents and visitors.
Council High-Priority Actions:
1. Strengthen collaboration and storytelling by working with event organisers to better communicate the
community, environmental and economic benefits delivered through events, highlighting outcomes
beyond visitor expenditure and economic impact.
2. Embed sustainability and "leave better" principles into event guidelines, funding programs and
assessment processes, enabling events to contribute to environmental stewardship, community
wellbeing and the place-based outcomes envisaged in the Destination Management Plan.
3. Support local businesses and community organisations to leverage event opportunities by facilitating
connections with event organisers, supply chains, media exposure and local-buy initiatives that increase
participation and generate broader local benefits.
4. Encourage meaningful community participation by promoting volunteer opportunities, partnerships with
local community groups, cultural organisations and schools, and activities that foster community pride
and connection.
Ongoing Actions:
• Work with event organisers to strengthen local procurement, community participation and partnerships
that enhance event outcomes and local benefit
Events Industry Contribution
Event organisers continue to deliver positive community, environmental and business outcomes through
local participation, community partnerships, support for local businesses and responsible event
management.
Measures of Success
1. Community and stakeholder benefit outcomes
2. Local business and supplier participation
3. Environmental and sustainability outcomes achieved through supported events
Annual Outcome Targets
1. Increased evidence of community benefit and participation
2. Increased local business and supplier engagement
3. Improved environmental performance across supported events
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