2017-12-12 P&E Agenda - Attachment 1 to Item 6 - Sign Proposal

Project Urban – DF14124                                                                             23 Oct 2017




1.0 PREAMBLE AND STATEMENT
This Visual Assessment Report has been prepared to support a Development Application for
Operational Works for an Advertising Device on behalf of Inline Property Developments. The
subject site is situated at 139 Eumundi Noosa Road, Noosaville and is described as Lot 2 on
SP294726.

The purpose of this report is to describe the proposal, the site and its setting and provide a
discussion and subsequent assessment of the visual impact of the proposal and compliance with
the relevant performance objectives of the Advertising Devices Code.

This report has been prepared by Carl Safstrom, who as a Registered Landscape Architect with
over 20 years of practice and previous experience in preparing visual impact assessment, is
suitably qualified and experienced to prepare this report.



2.0 BACKGROUND
2.1 THE SITE AND ITS SETTING

The site is located at 139 Eumundi Noosa Road and forms part of a larger combined development over two
properties.

The subject lot has a total area of 5,212m2 . The site is an irregular allotment with approximately 60m of
frontage to Eumundi Noosa Road and approximately 36m to Walter Hay Drive. The site falls gently towards
the north by approximately 3m in total. The northern boundary of the site is retained up to 1.5m above the
adjoining road level and has new landscaping to batters and retaining walls along the sites north western
frontage.

The site is well positioned at a highly visual and prominent location for southbound traffic, located between
the Walter Hay Drive & Eumundi Noosa Road intersection roundabout (to the north) as well as the Eenie
Creek Road & Eumundi Noosa Road intersection roundabout (to the south). The subject lot recently formed
part of a development that includes a 7-11 Convenience Store and Service Station, KFC, Jax Tyres, Repco
and Total Tools.

The subject site is situated within a well-established, industrial and commercial area. Adjoining to the south
of the site is a Hyundai vehicle sales premise, which faces away from the subject site (large blank wall &
transparent fence face the subject site). Adjoining the site to the east is a further area of vacant, grassed
land (28 Lionel Donovan Drive). Commercial businesses on the opposite side of Eumundi Noosa Road
include, Venture Cycles, Bridgestone Tyre Service Centre, Rugs Rugs Rugs, Pitstop Cars & Mechanical,
Adventure Sports, Tyre Power Tyre Service Centre, Shell Service Station and Night Owl Convenience Store.

Further South along Eumundi Noosa Road are both Mazda and Toyota Car Dealerships. South East of the
subject site is the Lionel Donovan Drive industry/commercial precinct containing a further range of motor
vehicle sales, industry/warehouse/commercial type buildings and premises of the like (Reece Plumbing, car
wash (Touchless Auto).

Attachment I provides a Site Context Plan


Visual Assessment Report                                                                           Page 4 of 19
Operational Works / Advertising Device
139 Eumundi Noosa Rd & 30 Lionel Donovan Drive, Noosaville