2017-12-12 P&E Agenda - Attachment 1 to Item 6 - Sign Proposal

Project Urban – DF14124                                                                    23 Oct 2017



2.6 VISUAL IMPACT OF PROPOSED ADVERTISING DEVICE
When approaching along Eumundi Noosa Road from the north the proposed pylon sign is
located in front of newly planted screening vegetation in front of the 10m high wall of the
warehouse/commercial building on the subject site. The wall and fronting vegetation form a
neutral backdrop which causes the colours of the proposed pylon sign to stand out in contrast
with them. However, the colours are no brighter or stronger than the commercial buildings
behind and to the right of the view. In this context the proposed pylon sign is consistent with the
streetscape behind but is visually dominant in front of the vegetation. The scale of the pylon sign
at 5m tall is not out of place and is considerably smaller than the bulk of the building behind and
the growing screening vegetation.
Therefore, although the bulk of the sign is low compared to the background and consistent with
the site use, general character of the area and other signage in the immediate vicinity, the visual
impact when approaching from the North is considered to be moderate due to the contrast with
the neutral colours behind the sign.

The view from Walter Hay Drive is accessible to pedestrians walking along the north side of
Walter Hay Drive and crossing the road in this location. Vehicles travelling West along Walter
Hay Drive will observe the sign at a much more acute angle and it will be hidden until the last
moment by the existing vegetation along the side of the road. This view demonstrates that the
proposed pylon sign is not visually dominating in scale in comparison to the trees and building
behind it. The viewing angle also aligns the sign with the colourful commercial properties behind
it reducing the visual impact of the colours of the sign. From this angle the sign appears to be
consistent with the streetscape treatment and character of the area behind.

Due to the acute angle, late viewing opportunity and background colours the visual impact when
approaching from the East along Walter Hay Drive is considered to be low.

This assessment has focused on the visual impact of the sign when approaching from the north
and east towards the site, as these are the primary directions of travel from which the sign will be
visible. Views towards the sign when travelling South along Eumundi Noosa Road will be
obscured by the built form initially, and then the screening vegetation south of the sign. Views of
the sign will only be realised immediately prior to entering the roundabout when motorists are
checking for the presence of oncoming traffic. At this angle the sign is side on to the angle of
view, diminishing its profile and impact of the brightly coloured signage. Therefore the visual
impact when approaching from the South is considered to be very low.




Visual Assessment Report                                                                  Page 12 of 19
Operational Works / Advertising Device
139 Eumundi Noosa Rd & 30 Lionel Donovan Drive, Noosaville