2017-12-12 P&E Agenda - Attachment 1 to Item 6 - Sign Proposal

Project Urban – DF14124                                                                             23 Oct 2017




3.0 PLANNING SCHEME COMPLIANCE
As part of the Visual Assessment Report, Project Urban has been asked to prepare a review of the
proposed advertising device against the Overall Outcomes and Specific Outcomes of the
Advertising Devices Code from The Noosa Plan (16 September 2013 version).

3.1 OVERALL OUTCOMES FOR THE ADVERTISING DEVICES CODE
14.74.2 The overall outcomes sought for the Advertising Devices Code are the following—
                  Overall Outcome                               Proposals Compliance with Outcomes
a) advertising devices complement and do not                 The advertising device is proposed to be
detract from the desirable characteristics of the            exhibited in an environment which is
natural and built environment in which the                   characterised by commercial buildings and
advertising devices are exhibited;                           extensive signage and branding. Therefore the
                                                             signage is considered to be consistent with the
                                                             character of the built environment in this
                                                             location.
b) advertising devices are designed and                      The proposed advertising device is to be
integrated so as to minimise visual clutter;                 located in close proximity to Eumundi Noosa
                                                             Road which has a number of other similar pylon
                                                             signs providing for good integration to the
                                                             existing character.
c) advertising devices do not detract from the               The advertising device is consistent with the
visual amenity of the major road network nor                 character of the surrounding area which does
from the rural or residential amenity enjoyed                not have a high rural or residential amenity. As
by residents of and visitors to Noosa; and                   signage element which is consistent with the
                                                             commercial nature of this area the proposed
                                                             signage is not considered to detract
                                                             significantly from the visual amenity of the road
                                                             network in the proposed location.
d) advertising devices are safely constructed                The sign is to be constructed from vacuum
and secured and do not create a hazard.                      formed acrylic and will be securely anchored
                                                             into a base slab and fabricated by a reputable
                                                             fabricator. Therefore the device is considered
                                                             to be safely constructed and obscured.
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Visual Assessment Report                                                                           Page 13 of 19
Operational Works / Advertising Device
139 Eumundi Noosa Rd & 30 Lionel Donovan Drive, Noosaville