FURTHER REPORT - TOURISM NOOSA FUNDING AND PERFORMANCE DEED 2026–2029 · Report

GENERAL COMMITTEE MEETING                                                             9 JUNE 2026


adoption of the Destination Management Plan (DMP), it is therefore not contingent upon the DMP.
However, should the DMP be adopted during the term of the Agreement, provisions will be in place
to allow for variations to the Agreement to ensure Tourism Noosa’s activities align with the DMP’s
principles, outcomes, and relevant actions.
G. Ensure any future proposed funding decisions for Tourism Noosa include consultation with
industry stakeholders and residents, ensuring transparency and input into strategic investment in
Noosa’s tourism future.
H. Request the CEO provide reports to future Council meetings that note:
1. The executed Funding and Performance Agreement with the additional KPIs;
2. The agreed Roadmap (once finalised);
3. The event sponsorship costs including operational; and
4. Resource costs associated with events.
I. That Council recognise and reinforce the importance of maintaining the Noosa Brand and include
in the new funding agreement a requirement for Tourism Noosa to maintain focus, investment and
marketing activities directed on the enhancement and maintenance of Noosa as an iconic destination
through:
a. Ensuring that the marketing product remains strong and appealing by supporting sustainable
tourism and community well-being; and
b. Working with Tourism Noosa to identify key areas for investment that align with the future
Destination Management Plan.
J. Request the CEO provide monthly status reports on the progress of development of the Roadmap
with Noosa Council.

Ordinary Meeting, 18 September 2025
12.1 TOURISM NOOSA 12 MONTH FUNDING DEED (AGREEMENT) & ROAD MAP STATUS
REPORT
That Council
A. Note the report by the Chief Executive Officer to the General Committee dated 15 September
B. Note the executed Tourism Noosa 12-month Funding Deed provided at Attachment 1; and
C. Note the Road Map status as outlined in this report.

Ordinary Meeting, 18 December 2025
2.2 ADOPTION OF TOURISM NOOSA ROADMAP
That Council
A. Note the report by the Chief Executive Officer to the Ordinary Committee dated 18 December
2025 regarding the Tourism Noosa Roadmap;
B. Approve the Tourism Noosa Roadmap (Attachment 1) in accordance with the requirements of the
current 12-month Tourism Noosa Funding Deed;
C. Endorse Option 2 – Evolve Tourism Noosa to align with the Destination Management Plan (DMP)
as the immediate and primary service delivery model as outlined in the attached and proposed
Tourism Noosa Roadmap: and
D. Request the Chief Executive Officer to bring back a report for endorsement of final terms with
Tourism Noosa to February 2026 round of Council meetings.
E. Request the Chief Executive Officer prepare a report to Council on the reintroduction of a
dedicated levy, specifically to consider whether the higher rates currently paid by commercial
properties, should be collected and accounted for as a dedicated levy rather than as part of general
rates.
F. Request that in relation to Item D, Council's Procurement department support the development of
any future funding agreements.

Ordinary Meeting Minutes 16 April 2026
That Council:
A. Note the report regarding the proposed funding arrangement with Tourism Noosa;
B. Not adopt the proposed Deed in its current form;