FURTHER REPORT - TOURISM NOOSA FUNDING AND PERFORMANCE DEED 2026–2029 · Report

GENERAL COMMITTEE MEETING                                                               9 JUNE 2026


It responds directly to Council’s April resolution and establishes a governance and performance
framework that supports accountability, transparency and ongoing review, while enabling the
delivery of outcomes aligned to the Destination Management Plan over the next three years.


Link to Corporate Plan
Theme No. 3 - Prosperity
Focus areas include economic development, local business, innovation, arts and culture, waste and
a circular economy.

Theme No. 4 - Future
This theme is focused on our future, strengthening our relationship with First Nations peoples and to
ensure our community is prepared and resilient to change. A focus on youth, climate resilience and
adaptation, sense of place and destination management.

Theme No. 5 - Excellence
This theme focuses on customer experience, financial sustainability, innovation and technology,
levels of service, governance, our employees and volunteers, funding streams and asset
management practices.




Previous Council Consideration
Special Meeting, 8 May 2025, Item 4.1
1 TOURISM NOOSA FUNDING AGREEMENT AND PERFORMANCE DEED
That Council note the report by the Chief Executive Officer to the Special Meeting dated 8 May 2025,
and
A. Authorise the Chief Executive Officer to prepare and execute a 12 month Funding and
Performance Agreement with Tourism Noosa until 30 June 2026;
B. Approve the release of funds to the amount of $2.0M (exclusive of GST) to Tourism Noosa, for
the duration of this agreement (to 30 June 2026), conditional on:
1. A Milestone Payment One of the agreement in the amount of $1.2M (exclusive of GST), to paid
on or before 31 July 2025;
2. A second graduated payment of $800,000 (exclusive of GST) to be made at 6 months, subject to
completion of the Roadmap and KPI achievements.
3. Noosa Council co-creating a comprehensive Roadmap with Tourism Noosa detailing Council’s
future expectations of Tourism Noosa’s role, structure, future focus and actions, and any further
funding arrangements.
C. Authorise the Chief Executive Officer to transition the sponsorship of tourism events and
associated funding (previously facilitated by Tourism Noosa) to Noosa Council during FY25/26.
D. Authorise the Chief Executive Officer to prepare the Funding and Performance Agreement to
reflect the requirements outlined in this report, including the addition of KPIs.
E. Work with Tourism Noosa to complete a comprehensive Roadmap considering agreed service
levels, organisational efficiencies, revenue diversification plans and the transitioning of sponsorship
of tourism events to Noosa Council.
1. That as part of the development of the Tourism Roadmap and considerations of future governance
models, Council obtains benchmarking data against other Local Tourism Organisations and
Regional Tourism Organisations. This information is to consider various funding structures, the level
and proportion of investment by local government, staffing levels and the overall economic value of
tourism. At the conclusion of the roadmap process, two clear options are to be presented to Council
for consideration.
2. Ensure that any future amendments to governance or funding structures be explicitly aligned with
and informed by the final Destination Management Plan (DMP), ensuring consistency of purpose
and long-term strategic alignment between Council and Tourism Noosa.
F. Note the new Funding Agreement (FY25/26) will be established prior to the completion and