2019-11-12 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                                                                              12 NOVEMBER 2019


BRANCH ACTIVITIES                  RECENT ACHIEVEMENTS                            CURRENT PRIORITIES                           THE NEXT QUARTER
Social Media                          Focus continues on producing                 A number of regular weekly posts to        Collaboration to continue with other
                                        engaging content.                              strengthen engagement.                       council facilities to improve sharing
                                      Peregian          Beach          Fires       Draft a content calendar for opening         of content on to council’s social
                                        communication              dominated           six months of 2020.                          media pages
                                        September social media platforms.            Capitalise on 22 per cent increase in      Continue to monitor and evaluate
                                      Reach totalled 442,600 for all posts           Facebook followers during this               success of social media promotions
                                        combined during week of Peregian               quarter.                                     and campaigns.
                                        Fires Sept 9-12. Reactions totalled          LinkedIn gaining traction within           Review Social Media yearly plan and
                                        137,886                                        business and industry sector.                finalise a plan for 2020.
                                      Significant growth recorded on Face          Increase in video content during this
                                        book. Council page has 11,000                  quarter, particularly Facebook Live
                                        followers as Sept 30.                          during Peregian Fires
                                      Hinterland Adventure playground
                                        video attracted over 20,000 views on
                                        Council Facebook page.
                                      LinkedIn growth continues, with a 16
                                        per cent increase in followers this
                                        quarter. There are now 2416
                                        Followers.
                                      Management of social media issue,
                                        involving a local councillor situation.
                                        State and national media liaison.
                                      Facebook reach for posts over two
                                        days was 236,700 with 111,000
                                        reactions.
Corporate E-newsletter promotion      eNewsletter      growth     continues,     eNews issue date has been revised          Consider methods to improve
                                        subscribers are 1852.                        to the Friday after the Council              promotion and subscription base of
                                      Review of eNewsletter content and            Ordinary Meeting every month.                Council eNews.
                                        writing style conducted.                   This designed to provide more up to
                                                                                     date content.to subscribers.
                                                                                   Plans    underway       to   produce
                                                                                     Facebook promotional videos for
                                                                                     eNews and Your Say.




                                                                                                                                                     Page 105 of 129