2016 08 09 - S&O Agenda - Item 8, Att 2 - AEC Noosa Convention & Performing Arts Centre Pre-feasibility Review

PRE-FEASIBILITY OF CONVENTION AND PERFORMING ARTS CENTRES


Visitation
The upgraded Performing Arts Centre could result in an increase in attendance of around 19,500 attendees per
annum (from 12,500 currently to 32,000). It has been assumed:

      5% of additional attendees represent visitation from outside the Noosa LGA. Visitation has been split as 25%
       domestic day trips, with 75% staying overnight.

      An additional 350 visitor nights have been applied to represent non local visitation by performers and crews.

      25% of attendees represent local residents whom would have otherwise travelled outside of Noosa LGA to
       attend a show, thus representing a retention of local expenditure within the economy.

For non-local visitors, data from Tourism Research Australia’s National Visitor Survey was used to identify the
average expenditure per visitor by expenditure item for domestic day and overnight visitors (TRA, 2016). Some
exclusions/reductions of expenditure items were made for items likely be made outside the local economy or
captured directly by the facility, providing an overall average spend of approximately $85 per day trip and $150 per
visitor night.

Local attendees whom would have otherwise travelled elsewhere have been allocated an additional (i.e. outside of
the PCA) food and beverage spend averaging $25 per person, reflecting the potential for some patrons to dine out
prior to or after the performance.

This provides a total visitor and retained local spend of approximately $0.3 million per annum. For modelling
purposes, expenditure has been allocated to the most relevant ANZSIC sectors based on assumptions made by
AEC.

Table 7.5. Performing Arts Centre Visitation and Spend Estimates
    Driver                                                            Estimate
    Additional Attendance                                               19,500
    Outside Visitation (5%)                                                975
    Day Trips (75%)                                                        244
    Overnight Stays (25%) Plus Performers and Crews (350 nights)         1,081
    Day Trip Spend ($85/day)                                           $20,719
    Overnight Spend ($150/night)                                      $162,188
    Retained Local Spend (25% of Attendees @ $25/ person)             $121,875
    Total Spend                                                       $304,781
Source: AEC

In relation to the social/cultural benefits to local residents, it is important to note that alternative venues exist within
reasonable proximity on the Sunshine Coast which offer the types of performances being targeted and as such a
reasonable proportion of residents will already have access to such cultural activity. The benefits will only accrue
to those who will attend out of increased convenience if the performance is held locally.


7.3           ECONOMIC IMPACT ASSESSMENT

7.3.1         Construction
The construction phase associated with the development is expected to support the following economic activity
through direct and flow-on impacts:

      $25.0 million in additional output (including $15.0 million directly).

      $9.2 million in GVA (including $4.6 million directly).

      $5.1 million in incomes and salaries paid to households (including $2.4 million directly).

      60 FTE jobs (including 28 directly).

The breakdown of modelling outcomes is provided in the table below.




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