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2022-05-10 Planning and Environment Committee Meeting Agenda
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PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA 10 MAY 2022
Page 24 of 96
PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA 10 MAY 2022
Our environment
Current trends
Local market
In 2020 Noosa Council's economic profile listed just under half (25,302) of Noosa Shire’s
56,587 residents as employed, with 24,286 of those jobs considered local. The ongoing
fallout from the Covid pandemic could see these figures fluctuate.
According to the Noosa Council website the Noosa economy reflects many national trends
such as an ageing population and growth in the health care and social services,
professional, scientific, and technical services. Noosa’s economy relies significantly on the
tourism, retail and construction sectors and is home to approximately 7,263 mainly small and
micro businesses. A more diversified industry base, geared more towards knowledge-based
sectors such as healthcare and wellness, digital economy, environmental industries, rural
enterprise, creative industries, and professional services, are recognised by Council as
priority industry sectors of competitive advantage that will support economic growth and
provide employment opportunities.
The LEP indicates a desire by Council to strive to a more diversified economy and identifies
effective land use planning; enterprise support; essential infrastructure; skilled and
connected businesses and implementation; and monitoring and reporting as key themes to
achieve diversification. A range of very successful entrepreneurs and skilled businesspeople
also call Noosa home. Attracting and retaining people with the skills and talent to deliver to
these goals along with creating and sustaining collaborative alliances and networks is
integral to success.
According to Noosa Council’s Economic Profile and Economic Development Plan to inform
and assist business and industry decision making:
e Noosa has an ageing population. In 2011 the median age for the Shire was 46 years
compared to 38 and 36 years in South-East Queensland and the State respectively.
e Three of the top five employment sectors focus primarily on providing for residents, and
tourism driven industries. They are retail, accommodation & foods services, and
construction. The retail and accommodation and food services sectors also offer the
lowest wages, and this, combined with high proportion of part-time work in the region,
sees Noosa Shire report a median household income below that of the SEQ Region and
the State.
e Noosa Shire has an unemployment rate of 7.3% (prior to Covid) and significant
underemployment, particularly among youth (cited in 2015 by Sandy Bolton as
potentially as high at 49%) and lower than average household income.
e Noosa Shire Council's Gross Regional Product is estimated at $3.00 billion in the 2020
economic profile which represents 0.8% of the state's GSP (Gross State Product). Prior
to Covid, this was growing at a rate of around 2.5% per annum (LEP) up from around
$2.6 billion in 2013-14.
The Chamber's role - transitioning to a, diversified, innovative future
For Noosa to realise economic diversification and sustainable growth in knowledge-based
industries — innovation, change and investment is needed. A unified, collaborative approach
will be needed to encourage and enable new sector investment in Noosa.
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