Original source · versioned page text
2022-05-10 Planning and Environment Committee Meeting Agenda
Very large file: it may take a few minutes
The original of this document is very large (20.3 MB). Opening the original or downloading it may take a few minutes. Please be patient and don't click again. The page text is quick to read. If you are on mobile data, it is best to wait until you are on Wi-Fi.
Text sections have not been matched to the original PDF pages. Use the original document to check page numbers.
PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA 10 MAY 2022
Page 30 of 96
PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA 10 MAY 2022
Pillar 4: Building the brand - sharing our story
To grow awareness, engagement, share of voice and to realise strategic goals, Noosa
Chamber of Commerce & Industry needs to further develop its brand through storytelling,
consistent messaging, and quality content (images, video, film), increasing its targeted
marketing and promotions, particularly on digital and social media. This can be achieved by
understanding and engaging members and businesses and featuring visual examples of
industry, stakeholder and community collaboration with industry, stakeholders, and the
community. Focus should be on effective and inspiring communication of our story - the
programs, projects, events, and resources available that deliver value and support for
members and businesses.
Communications | Develop a communications |e Develop plan brief Plan produced &
Plan plan — communications e Appoint staff agreed before AGM
objectives, key messages, member/consultant end of year
positioning, stakeholders, e Agree plan including key Revised website
target audiences, benefits, messages & ‘elevator pitch’ | launched before AGM
channels & actions
Use Google Analytics
Building a Continue to develop & - Develop strap/position line | to monitor number of
memorable and | evolve the Chamber brand& | - Develop asset/style Monthly website
engaging brand | story to increase awareness guidelines visitors, time spent on
& consistency - Include section on website | website & bounce rate
for members
Build Digital& |e Launchnewlupgraded |- Review Chamber website & | Goal completion — call
Social Media website aligned with social media against best to action by clicking:
presence, share communication goals practice, high performing phone number,
of voice & and branding & platforms — ensure email address,
engagement implement a continuous membership section, value | subscribe to
review process & benefits are included newsletter or
throughout the year. - Developrefresh & content | completing enquiry
e Encourage user update plan to enhance form
generate content and video & image content —
celebrate business include content generating | Media coverage
member success via stakeholders, businesses &
social media consider paid photographer/ | Positive mentions
e Increase opportunities videographers for hero
for membership projects Articles matched to
awareness and agendas
participation.
Media & PR Develop a strong working e Update media list & contacts
relationship with media to — Include social influencers
establish a go
5 1 1 1 42 4 1023 2560 35 28 95 to or & stakeholder PR channels
top
5 1 1 1 43 2 874 2604 26 28 96 of
5 1 1 1 43 3 909 2604 76 28 30 mind
5 1 1 1 43 4 997 2604 82 28 96 status
5 1 1 1 43 5 1088 2604 36 28 96 for
5 1 1 1 43 6 1252 2619 15 14 88 e
5 1 1 1 43 7 1316 2609 104 28 86 Provide
5 1 1 1 43 8 1431 2609 95 35 96 regular
5 1 1 1 43 9 1537 2616 70 21 96 news
4 1 1 1 44 0 812 2648 790 37 -1
5 1 1 1 44 1 812 2648 136 28 93 interviews
5 1 1 1 44 2 959 2648 19 28 93 &
5 1 1 1 44 3 990 2648 151 28 96 information
5 1 1 1 44 4 1152 2655 32 21 96 on
5 1 1 1 44 5 1315 2653 122 32 93 releases,
5 1 1 1 44 6 1451 2653 19 28 93 &
5 1 1 1 44 7 1480 2653 122 28 96 business
4 1 1 1 45 0 811 2691 614 41 -1
5 1 1 1 45 1 811 2691 29 28 96 all
5 1 1 1 45 2 852 2691 227 28 96 business-related
5 1 1 1 45 3 1090 2691 93 28 96 issues.
5 1 1 1 45 4 1316 2696 109 36 96 updates
4 1 1 1 46 0 1252 2743 360 27 -1
5 1 1 1 46 1 1252 2753 14 14 92 e
5 1 1 1 46 2 1316 2743 65 27 81 Pitch
5 1 1 1 46 3 1393 2743 90 27 96 stories
5 1 1 1 46 4 1493 2743 25 27 96 to
5 1 1 1 46 5 1529 2743 83 27 96 media
4 1 1 1 47 0 1252 2790 409 28 -1
5 1 1 1 47 1 1252 2800 14 14 92 e
5 1 1 1 47 2 1316 2790 114 28 90 Produce
5 1 1 1 47 3 1441 2797 15 21 96 a
5 1 1 1 47 4 1468 2790 124 28 96 Business
5 1 1 1 47 5 1603 2790 58 28 96 Fact
4 1 1 1 48 0 1315 2834 353 34 -1
5 1 1 1 48 1 1315 2834 80 28 96 Sheet
5 1 1 1 48 2 1404 2834 26 28 97 to
5 1 1 1 48 3 1441 2834 112 34 96 promote
5 1 1 1 48 4 1563 2834 25 28 96 to
5 1 1 1 48 5 1598 2834 70 28 96 trade
4 1 1 1 49 0 1315 2877 243 34 -1
5 1 1 1 49 1 1315 2878 114 33 93 partners
5 1 1 1 49 2 1439 2877 19 28 93 &
5 1 1 1 49 3 1468 2878 90 27 96 events
4 1 1 1 50 0 2049 3026 34 25 -1
5 1 1 1 50 1 2049 3026 34 25 96 15
4 1 1 1 51 0 1954 3315 289 44 -1
5 1 1 1 51 1 1954 3315 105 44 96 Page
5 1 1 1 51 2 2074 3316 49 34 96 30
5 1 1 1 51 3 2139 3315 41 35 95 of
5 1 1 1 51 4 2194 3316 49 34 96 96See the original
The page text is free to read. Viewing or downloading an original file needs an account.
Log in to see the originalLog in to download the original file
Very large file: the download may take a few minutes. If you are on mobile data, it is best to wait until you are on Wi-Fi.
Searchable page text hides email addresses. Original files are unchanged and may show email addresses.