9. Appendix F - Economic Impact Assessment

CONTENTS


INTRODUCTION                                                         2

EXECUTIVE SUMMARY                                                    3

  LOCATION AND COMPOSITION                                           6
  1.1. Regional and Local Context                                    6
  1.2. Planning Context                                             10
    Noosa Plan 2006                                                 10
    Noosa Centres Hierarchy Review 2017                             13
    Draft New Noosa Plan 2019                                       15
  1.3.    Proposed Development                                      19

  TRADE AREA ANALYSIS                                               22
  2.1. Resident Trade Area Definition                               22
  2.2. Resident Trade Area Population                               25
  2.3. Resident Socio-Economic Profile                              28
  2.4. Resident Total Trade Area Retail Expenditure Capacity        31
  2.5. Other Customer Segments                                      38
    Tourists                                                        38
    Trade Supplies                                                  39

  COMPETITIVE ENVIRONMENT                                           40
  3.1. Large Format Retail and Non-Retail Showroom Facilities       40
    Noosa Civic Precinct                                            41
    Noosa Homemaker Centre Precinct (Noosaville)                    42
  3.2.    Traditional Retail Centres                                50
  3.3.    Proposed Developments                                     53
  3.4.    Summary                                                   54

  ASSESSMENT OF POTENTIAL                                           55
  4.1. Floorspace Supply and Demand                                 55
    Floorspace Demand                                               55
    Land Supply                                                     57
  4.2.    Sales Overview and Impacts                                61
  4.3.    Employment and Consumer Impacts                           64

  NEEDS ANALYSIS                                                    67
  5.1. Population Growth                                            67
  5.2. Large Format Retail Trends                                   68
  5.3. Location                                                     69
  5.4. Sales Impacts                                                70
  5.5. Net Community Benefits                                       71




         Noosa Marketplace, Queensland
         Economic Impact Assessment                             1
         May 2019