2022-11-14 GC Agenda - Item 5 - Attachment 1 - Annual Report 2021-22

            Noosa Shire Council




     Media and Community Engagement
     Council is committed to keeping the community informed of its projects, plans, initiatives and
     activities which in turn help to build community trust and confidence. Council deploys various
     communication and engagement strategies, including social media, hard print publications, news and
     media releases, media events, live streaming and videos to support our messaging and news feeds.


     Social media and our websites
     For this reporting period, Council recorded a 13% growth in followers on its three corporate social
     media platforms. Equally, our website traffic was substantial with the designated COVID-19 webpage
     attracting the most traffic on Council’s website with 55,747 views.




            22,807                      7,583                  4,520                  1,094,554
       Facebook followers          Linkedin followers     Instagram followers     Council website views



     Community engagement highlights
     The most engaged post for the year
     was the launch of a Disability beach
     mat for Noosa Main Beach. It had a
     reach of 466,000, generating almost
     600 comments and 252 shares. The
     jointly funded project between Council,
     Tewantin-Noosa Lions Club and Noosa
     MP Sandy Bolton proved a huge hit for
     social media audiences in April 2022.
     The February Floods created plenty of
     social media traffic for Council’s social
     media platforms. The week-long event
     registered an engagement of over
     200,000.
     Another significant story for 2021-
     22 was the official opening of the
     Hinterland Adventure Playground.
     Two posts about the event, generated
     a reach of about 100,000.


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