TOURISM NOOSA FUNDING AGREEMENT (REFERRED FROM S&O 11 APRIL 2023) · Attachment 1 - Deed - Funding Agreement Final

  Priority                                             Obligations and performance measures

                                         (a)   TN will conduct an organisational review and provide that
                                               review to Council, and in conducting that review will:

                                               (i)       identify and explore revenue diversification
                                                         activities;

  4.         Additional revenue                (ii)      consider a tiered membership program;
             streams
                                               (iii)     review options for generating greater revenue from
                                                         the Visitor Information Centre which do not compete
                                                         with Members

                                               (iv)      identify and commit to the pursuit of grant funding
                                                         opportunities.


                                         (a)   TN will engage with and demonstrate linkages with industry
                                               bodies such as Visit Sunshine Coast and Tourism & Events
  5.         Industry Stakeholder
                                               Queensland through various marketing and industry
             Collaboration
                                               development opportunities, and will report to Council
                                               regarding its stakeholder collaboration on a quarterly basis.


                                         (a)   TN will develop an annual marketing plan for destination
                                               marketing activities to attract high value travellers from
                                               intrastate, interstate and international markets. The plan will
                                               detail:

                                               (i)       marketing activations

                                               (ii)      TN member co-operative opportunities
  6.         Marketing
                                               (iii)     market segments

                                               (iv)      expenditure and anticipated return on investment

                                               (v)       reporting on focus areas and activities undertaken
                                                         in relation to the Hinterland and the Beach / Coastal
                                                         areas.


                                         (a)   TN will continue to implement a regional dispersal strategy
  7.         Regional Dispersal                for high value travellers and will report to Council upon
                                               request in relation to activities undertaken.


                                         (a)   TN will develop and implements a MICE (Meetings
  8.         Business Events                   Incentives Conventions Events) marketing program or
                                               equivalent program which includes Council facilities,
                                               demonstrating marketing to high value, low volume




 Tourism Noosa Funding Deed                                                                   Page 14

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