TOURISM NOOSA FUNDING AGREEMENT (REFERRED FROM S&O 11 APRIL 2023) · Attachment 1 - Deed - Funding Agreement Final

  Priority                                         Obligations and performance measures
                                               corporate visitors with a focus on non-peak days of the
                                               week and/or non-peak seasons.


                                         (a)   TN and Council will take reasonable steps to avoid any
                                               duplication of funding or expenditure in relation to "Tourism
                                               Events” (management, assessment, advisory etc) within
                                               Noosa.

                                         (b)   By 31 December 2023 TN will develop an agreed strategy
                                               with Council for TN to implement for event attraction,
                                               retention, and delivery of the strategy.
  9.         Events
                                         (c)   TN will, upon request from Council, agree to a variation of
                                               this Deed to incorporate mutually agreed additional terms as
                                               to an event funding framework and appropriate event
                                               funding mechanisms.

                                         (d)   TN acknowledges its key role in attracting high value visitors
                                               to the region.


                                         (a)   TN will enhance its VIC activities to increase revenue.

  10.        Visitor Information         (b)   TN will explore potential partnerships with Hinterland
             Centres (VIC)                     businesses in relation to the implementation of Hinterland
                                               VICs and will report to Council upon request in relation to
                                               the steps taken by TN and outcomes.


                                         (a)   TN will develop a detailed sustainability program to uphold
                                               and enshrine “Noosa values” into the promoted visitor
                                               experience.

                                         (b)   TN and Council will ensure that the sustainability program:

  11.        Sustainability                    (i)     does not duplicate Council operational and strategic
                                                       activities;

                                               (ii)    focuses on concepts such as regenerative tourism;

                                               (iii)   where possible, monetises programs to provide
                                                       further revenue to TN and diversify funding streams.


                                         (a)   TN will manage destination marketing activities for Noosa
  12.        Sunshine Coast
                                               LGA and any product development in conjunction with
             Airport Collaboration
                                               Sunshine Coast Airport.


  13.        Product development         (a)   TN will undertake and report to Council upon request in
             and industry training             relation to




 Tourism Noosa Funding Deed                                                                  Page 15

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