2020-08-11 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                                                                                  11 AUGUST 2020


BRANCH ACTIVITIES                  RECENT ACHIEVEMENTS                           CURRENT PRIORITIES                           THE NEXT QUARTER
                                                                                    Positions Vacant was the most
                                                                                      popular page in June.
                                                                                    Review COVID-19 webpages. Liaise
                                                                                      with Economic Development and
                                                                                      Community Services to ensure
                                                                                      content is factual and up to date.
Social Media                          Introduction of nightly COVID-19            Preparations        underway       on      Identify regular weekly posts to
                                        Community        Update    to    keep         developing a content calendar for            generate better engagement.
                                        community informed about COVID                social media through to October            Look for ways to increase Council’s
                                        locally.                                      2020.                                        Instagram following.
                                      This included videos twice a week           Further equipment purchased to
                                        which had good engagement and                 improve video content.
                                        well received.                              Review underway on current video
                                      More than 30 videos produced                  editing software to determine
                                        during the height of COVID.                   whether upgrade required.
                                      During April and May – these
                                        COVID        Community        Updates
                                        averaged a reach of about 6,200.
                                      Time-lapse camera installed for
                                        Orealla         Crescent       Bridge
                                        construction.     Regular     updates
                                        uploaded to social media to keep
                                        community informed of progress.
                                      Steady      growth    in    Facebook
                                        followers during the quarter. Now
                                        17,608 - up from 17,039 in March.
                                      LinkedIn growth continues, with an
                                        18 per cent increase in followers this
                                        quarter. There are now 3,750
                                        followers.
Corporate E-newsletter promotion      Weekly eNews produced and                 Review current software and eNews          Look to produce a video to promote
                                        delivered every Friday during               provider to ascertain a better option.       eNews subscriptions to use on social
                                        COVID-19 until June 30.                   Design limitations with current              media and website.
                                      eNews returning to a monthly                provider.
                                        edition in July 2020.
                                      Good growth with subscribers now
                                        2402 – up 13% from previous
                                        quarter.

                                                                                                                                                     Page 44 of 100