TOURISM NOOSA STRATEGY 2023-2027 · Report

GENERAL COMMITTEE MEETING                                                      13 NOVEMBER 2023


Conscious of this approach, Tourism Noosa has shaped its Destination Noosa Strategy 2023 – 2027
as a step towards better alignment with Noosa Council’s future destination management approach.

Acknowledging that further variations will most likely be required on finalisation of the DMP, Tourism
Noosa's strategy outlines core values that drive Tourism Noosa as an organisation, the strategy is
structured around 5 key focus areas (pillars), the enablers to these, a clear set of deliverables and
measures for success:

Values
   •   Pursuit of Excellence and Innovation
   •   Natural Harmony and Stewardship
   •   Cultural Respect and Preservation
   •   Enriching Experiences and Wellbeing
   •   Authentic Community Engagement
   •   Accountability and Transparency

Focus Pillars

   •   Balancing the Visitor Economy
   •   Encouraging Regional Dispersal
   •   Tourism for Good
   •   Industry Development and Success
   •   Fostering World Class Events
The TN Strategy also includes a range of measures for success, including community sentiment.

As Council learns more and the DMP evolves, Tourism Noosa are committed to working with Noosa
Council to implement key actions and outcomes for which they will have carriage.

Longer term, and on delivery of a final DMP, Tourism Noosa acknowledges that further adjustments
to the their strategy will be required as part of their future Funding and Performance Agreement with
Noosa Council.

Status of DMP Process

A comprehensive six-week Community Engagement Process has just been completed, utilising the
following methodologies to capture residents’ feedback on the Discussion paper and themes :

   •   Detailed Survey (detailed)
   •   Thematic Survey (short)
   •   Facilitated Workshops
   •   Stakeholder Presentations
   •   Coffee Chats
   •   Email Submissions
The extensive information received through this process is now being reviewed and analysed and
will be discussed with Council in the coming weeks.