TOURISM NOOSA STRATEGY 2023-2027 · Report

GENERAL COMMITTEE MEETING                                                        13 NOVEMBER 2023


Link to Corporate Plan
Theme No. 4. - Future

This theme is focused on our future, strengthening our relationship with First Nations peoples and to
ensure our community is prepared and resilient to change. A focus on youth, climate resilience and
adaptation, sense of place and destination management.

Objective 4.2 Complete and implement the Destination Management Plan in partnership with the
community and Tourism Noosa to protect Noosa’s quality of life, environment and iconic places
through planning for sustainable tourism and managing visitation and events.

Previous Council Consideration
Ordinary Meeting 20 April 2023
That Council note the report by the Chief Executive Officer to the Services and Organisation
Committee Meeting dated 11 April 2023 regarding the Tourism Noosa Funding and Performance
Deed and
A. Authorise the Chief Executive Officer to execute the Funding and Performance Deed provided at
Attachment 1 to the Report;
B. Authorise the Chief Executive Officer to make changes to the Funding and Performance Deed
prior to executing the Deed as required; including
i. TN will ensure that its Strategic Plan, Marketing Plan and Events Strategy are consistent with key
aspirations and positions of Council articulated in the Corporate Plan 2023 – 2028, relevant Council
Strategies and Plans and the DMP, in the event the DMP is adopted by Council within the term of
this agreement.
C. Confirm the release of funds as per the report for the 2024 and 2025 Financial Years.
Finance
Council currently provides a financial commitment via the General Rate of $2.52M per annum
exclusive of GST under the Funding and Performance Deed.
Risk & Opportunities
The new funding and performance Deed with Tourism Noosa provides much greater opportunity for
collaboration and alignment between Council's strategies and direction and Tourism Noosa's
strategy and direction.

Given the DMP is still in development and we have just completed comprehensive community
consultation there is some risk of community perception that the TN strategy may not be completely
reflective of Community sentiment or DMP direction. TN however are required under the Deed to
have a strategy in place by end of December 2023 to guide the direction and operations of the
organisation. TN are aware and have acknowledged that their strategy may require review once the
DMP is developed.
Consultation
External Consultation - Community & Stakeholder
Tourism Noosa
Internal Consultation
Departments consulted:

     Office of the CEO, Mayor &         Community Services                Corporate Services
             Councillors
 x      Mayor & Councillors       x    Director                    x     Director
 x      Chief Executive Officer        Community Development             Financial Services
        Executive Officers             Sport & Active Lifestyles         Fleet