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2016-11-08 Services & Organisation Committee Agenda
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Tourism
Who: The Noosa Sustainable Destination Plan 2013-2016 guides
strategies and actions within this sector and is delivered
Businesses operating in the tourism industry are captured by the highly-regarded Tourism Noosa Ltd on behalf of
in a number of Australia and New Zealand Standard Council and local businesses. To enable this, Council
Industry Classifications such as accommodation and collects a Tourism Levy from business and commercial
food services, rental, hiring, real estate services, arts and property owners across the Noosa Shire. This levy helps
recreation. fund Tourism Noosa’s operations.
What: This Plan recognises the far-reaching and positive
outcomes of tourism across many industry sectors in
• world class tourism destination
the Noosa economy. These include retail, local food and
• strong brand awareness beverage producers, restaurants, events and the many
• a very proactive industry other businesses that support tourism related activities.
• existing successful management and funding How:
structure.
Activity in this sector looks to support:
Noosa’s highly regarded tourism industry boasts strong
brand awareness, provides a substantial contribution to • increased visitor yield/spend
GRP and is a key employing sector. Noosa Shire clearly
• wider visitor dispersal
demonstrates a competitive advantage in tourism.
• increased visitor satisfaction
Noosa Shire | Local Economic Plan | Page 23
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