2016-11-08 Services & Organisation Committee Agenda

Creative Industries
Who:                                                      Creative industries are those industries that require
                                                          originality of thought, expression and imagination as
Creative industries businesses are captured in a          predominant inputs in the production process. Creative
number of Australia and New Zealand Standard              industries have a potential for wealth and job creation
Industry Classifications such as information, media and   through the generation and exploitation of intellectual
telecommunication, arts and recreation services and       property. NESTA defined Creative Industries in its 2013
professional, scientific and technical services.          Manifesto as “those economic activities which involve the
                                                          use of creative talent or commercial purposes”.
This Plan adopts the generally accepted definition that
includes:                                                 Creative industries businesses are creators of and early
                                                          adopters of technology. They are innovators that continually
•   music composition and production
                                                          develop new ways to connect. Cultural industries are a
•   film and television production                        significant sector of the Australian economy. According
•   entertainment software (including animation and       to a 2015 Australia Council report, in 2008-9 Australian
    computer games)                                       cultural industries generated more than $50 billion in
                                                          economic activity, or $35 billion in Gross Value Added
•   performing arts
                                                          (GVA). This was higher than the GVA for agriculture,
•   writing, publishing and print media                   forestry and fishing ($29 billion); electricity, gas, water and
                                                          waste services ($27 billion); and accommodation and food
•   advertising, graphic design and marketing
                                                          services ($28 billion).
•   architecture, visual arts and design.
                                                          Creative industries are a significant aspect of Noosa’s
What:                                                     culture and lifestyle, adding considerable wellbeing benefits
                                                          for residents and visitors alike.
Creative industries:

•   are high users of technology                          How:
•   trade on knowledge and intellectual property for      Activity in this sector looks to support increased:
    production
                                                          •   collaboration and clustering
•   embrace creativity which drives innovation
                                                          •   business activity
•   significantly contribute to the Noosa lifestyle
                                                          •   employment and career opportunities
•   generally export services outside of the Shire
                                                          •   education and training opportunities.
•   underpin a number of Noosa’s high profile events.