MCU14/0106 Appendix J - Retail Needs Assessment

The impacts on specific activity centres have been calculated using two methods:

    Method 1:Market Share Approach – This is based on very specific spending data, and hence
     market shares, by postcode, from Quantium relating to actual electronic transactions over a full year.

    Method 2:Turnover Allocation Approach – This also relies on the Quantium data to some degree
     but in this instance the intercept surveys and professional experience have been used to determine
     the distribution of trade, and hence market shares, for individual centres within each postcode.

The two approaches balance at the postcode level and therefore the overall results should be quite
similar.

The impact methods adopted are both based on the principle that if shoppers choose to direct some of
their retail expenditure to the subject development proposal then they will reduce their expenditure at
other centres or channels in direct proportion to their usage of each centre or location, as reflected by
each centre’s market share from the various trade area sectors. The assessment of impacts on specific
centres therefore relies on an understanding of the existing level of usage of centres in the trade area and
beyond which, in this instance benefits from unique actual spending data from Quantium.

The impact on key centres using the two methods are outlined in the following Table E2 and Chart E1.

Our analysis indicates that all centres will be affected to some degree, as would be expected, however
even though there will be a diversion of trade to the proposed development, none of the current centres
are expected to experience a decline in retail trading volumes below the levels applicable in 2014.

In other words all centres should achieve growth at least equivalent to the rate of inflation, and in most
cases more.

The percentage impact on any one centre is not significant, and given the diversity of retail and non-retail
uses within each of the larger business centres in the trade area, it won’t alter the role served by that
centre currently or in future.

Although there will inevitably be changes in the tenancy mix and range of uses within current centres, our
analysis therefore suggests that the function of each centre will not be adversely affected. On the whole,
therefore, the range of facilities and services available to the Noosa community would be improved,
particularly for those whose needs are not being satisfied locally.




URBIS
NOOSA CIVIC - RETAIL NEEDS ASSESSMENT DEC 2014 MASTER - FINAL                                   EXECUTIVE SUMMARY   v