MCU14/0106 Appendix J - Retail Needs Assessment

Selection of Impacted Centres
NOOSA CIVIC EXPANSION                                                                                      TABLE 8.2
Centre Designation                      Centre/s                                              Postcode

Industrial Centres                      Noosaville                                             4566
Business Centres                        Noosa Junction                                         4567
                                        Noosaville                                             4566
                                        Tewantin                                               4565
                                        Cooroy                                                 4563
Visitor Mixed Use Centres               Hastings Street (Noosa Heads)                          4567
                                        Noosaville                                             4566
                                        Sunshine Beach (Duke Street)                           4567
                                        Peregian Beach                                         4573
Neighbourhood Centres                   Quamby Place (Noosa Heads)                             4567
                                        Noosa Bushlands (Noosaville)                           4566
                                        Noosa Outlook (Tewantin)                               4565
                                        Earl Street (Tewantin)                                 4565
                                        Sunrise Beach (Sunrise Shopping Centre)                4567
                                        Weyba Road (Noosaville)                                4566
                                        Peregian Beach                                         4573
Village Centres                         Pomona                                                 4568
                                        Cooran                                                 4569
                                        Kin Kin                                                4571
Other Centres                           Coolum                                                 4573
                                        Peregian Springs                                       4573
                                        Eumundi                                                4562
                                        Maroochydore PRAC                                      4558
                                        Nambour                                                5460

We have employed two different methods of analysis to assess the impacts of the Noosa Civic Expansion
on alternative retail options. For convenience these are described as:

   Method 1:Market Share Approach – This is based on very specific spending data, and hence
    market shares, by postcode, from Quantium relating to actual electronic transactions over a full year.

   Method 2:Turnover Allocation Approach – This also relies on the Quantium data to some degree
    but in this instance the intercept surveys and professional experience have been used to determine
    the distribution of trade, and hence market shares, for individual centres within each postcode.

The two approaches balance at the postcode level and therefore the overall results should be quite
similar.

The impact methods adopted are both based on the principle that if shoppers choose to direct some of
their retail expenditure to the subject development proposal then they will reduce their expenditure at
other centres or channels in direct proportion to their usage of each centre or location, as reflected by
each centre’s market share from the various trade area sectors. The assessment of impacts on specific
centres therefore relies on an understanding of the existing level of usage of centres in the trade area and
beyond which, in this instance benefits from unique actual spending data from Quantium.

Similar to the escape expenditure analysis in Section 7.2, the assessment of economic impacts are
determined based on the two scenarios outlined previously – that is, no development (Case 1) and
development (Case 2). The purpose of this is simply to determine the status quo situation in 2018 (i.e. the
change that would eventuate if nothing else happened).




112    ASSESSMENT OF ECONOMIC IMPACTS
                                                                                                                         URBIS
                                                                  NOOSA CIVIC - RETAIL NEEDS ASSESSMENT DEC 2014 MASTER - FINAL