MCU14/0106 Appendix J - Retail Needs Assessment

    The multipliers are national multipliers, not regional. Therefore, while many of the directly created
     jobs will be filled by locals, many of the indirect jobs are likely to be filled elsewhere.

While it is important to keep these assumptions in mind, it remains the case that the proposed
development will have a positive direct employment impact in the local region. While more difficult to
measure precisely, there will also be significant positive indirect employment impacts for the region as a
whole.

The Input-Output multipliers are used to calculate the employment impacts presented in Table 8.8. It is
estimated that approximately 630 additional jobs would be indirectly created as a result of the 800
additional jobs directly generated from the ongoing operation of the expanded centre.

Furthermore, the construction of the development is forecast to provide employment for 430 workers for
the equivalent of one year. This in turn will create an additional 680 jobs throughout the broader
economy.


Total Employment Impact of Retail Expansion
NOOSA CIVIC EXPANSION                                                                                                                      TABLE 8.8
                                                                                                 Supplier
                                                                 Direct                         Employment                       Total
Development Option/                                            Employment                        Multiplier                      Jobs2
Type of Employment                                                                                Effects

Construction Phase                                                     431                              678                       1,109
Centre Employment Increase3                                            797                              634                       1,431
Total                                                               1,227
1. Total Employment - full-time, part-time and casual
2. Indicates the estimated number of jobs over the life of the construction project plus ongoing multiplier effects.
Jobs are for the equivalent of one year of employment.
3. Indicates the estimated number of ongoing jobs as a result of the proposed expansion (ie the floorspace increase)
Source : Australian National Accounts Input-Output tables, 1996-97 ; Urbis




The employment impacts and the positive benefit to the community from the proposed development
would be quite noticeable. Many of these ongoing positions are likely to be taken by local residents.
Further employment will also be generated through the construction process which will also generate
multiplier effects through the local economy.

In addition, it should be recognised that Noosa Civic contributes over $2 million per annum to local
contractors, including supplies, cleaning, repairs and maintenance.


8.6           SUMMARY
This section has provided an overview of the likely economic impact of the additional retail floorspace
proposed for Noosa Civic. The key points arising from this section of the report are summarised as
follows:

    That the anticipated impacts will be distributed across a wide range of shopping precincts, locations
     and channels. The reduction in turnover at any one centre is not significant in terms of current
     competitive positioning and the current performance of each centre.

    The percentage impact on any one centre is not significant, and given the diversity of retail and non-
     retail uses within each of the larger business centres in the trade area, it is not likely to alter the role
     or function served by existing centres in the impact year or in the future.

    The impact analysis makes it clear that the centres network can support the expansion. The proposed
     development at Noosa Civic will impact centres in the network in which they operate at a particular
     point in time and on specific retail product groups, but the centres across the network should still
     grow, as the retail market grows, and due to the resilience resulting from the range of activities
     pursued and the effect of tourism.



URBIS
NOOSA CIVIC - RETAIL NEEDS ASSESSMENT DEC 2014 MASTER - FINAL                                                          ASSESSMENT OF ECONOMIC IMPACTS   123