MCU14/0106 Appendix J - Retail Needs Assessment

1.5         RESEARCH METHODOLOGY
The key steps in the analysis provided in this report are as follows:



                      • Consider the planning framework under which the development takes place, with specific
                        reference to the Noosa Plan and its centre hierarchy.
    Planning
   Framework




                      • Assess the various retail and related land uses throughout the region, including an assessment
                        of the predominant structure of retail based activity centres.
    Land Use
     Survey



                      • Define a likely future trade area, and assess the population characteristics and forecasts for
                        this area.
                      • Estimate the current size of the retail spending market in the trade area, and its future size and
                        distribution, by sub-sector.
      Market          • Evaluate the size and growth forecasts in the tourism market, including estimates of retail
      Analysis          expenditure by tourists.



                 • Summarise the quantum of retail floorspace in the trade area and provide an assessment of
                   the level of self-containment (i.e. the degree to which retail expenditure is retained within the
                   trade area or conversely escapes further afield).
                 • Research future retail floorspace supply within the trade area, having regard to the planned
Retail Structure network of activity centres.
and Floorspace • Assess customer behaviour patterns and the role of key centres.




                      • Assess current and future retail floorspace requirements.
                      • Determine the need for the proposed development.
   Community
     Need




                      • Quantify the impact of the proposed development on other centres within the trade area.
                      • Determine the effects on existing and planned centres, and measures to ameliorate these
   Impact and           effects.
     Effects




                      • Provide an estimate of the environmental economic benefits of the proposed development.
 Environmental
   Impacts




URBIS
NOOSA CIVIC - RETAIL NEEDS ASSESSMENT DEC 2014 MASTER - FINAL                                                  INTRODUCTION   13