MCU14/0106 Appendix J - Retail Needs Assessment

1.6         REPORT STRUCTURE
The structure of this report follows the methodology outlined above and includes the following sections:

     Section 1: Introduction - Provides the background, objectives and methodology, as previously
      discussed.

     Section 2: Noosa Civic – Presents an overview of Noosa Civic including a review of the local and
      regional context, customer usage patterns and a definition of the trade area.

     Section 3: Retail Planning Framework – Describes the planning context within which the proposed
      Noosa Civic will operate. It also provides a summary of the relevant sections of the Noosa Plan that
      relate to retail development.

     Section 4: Role of Centres and Usage Patterns – Considers the network of activity centres across
      the Noosa Shire. It provides an assessment of the mix of land uses, along with the quantum of
      floorspace within each of the centres in the Noosa region.

     Section 5: Market Analysis – Discusses the population, demographic characteristics and forecast
      retail expenditure generated by residents of the Noosa Civic trade area. It also provides an
      assessment of the size and growth of the tourism market in Noosa.

     Section 6: Current Centre Usage and Performance – Provides a review of the current usage and
      performance at Noosa Civic.

     Section 7: Assessment of Need and Demand – Evaluates the future floorspace requirements for
      the trade area having regard for growth as well as existing deficiencies.

     Section 8: Assessment of Economic Impacts – Provides an estimate of the forecast market shares
      and turnover likely to be achieved by the proposed development. The economic impacts of the
      proposed development on the existing and future centre hierarchy, as well as any employment
      benefits that result from the expansion, are also quantified. The effects of the forecast impacts and
      appropriate measures to ameliorate these effects are discussed.




14     INTRODUCTION
                                                                                                                       URBIS
                                                                NOOSA CIVIC - RETAIL NEEDS ASSESSMENT DEC 2014 MASTER - FINAL