07/1259 - Peregian Beach needs assessment [As Published] · 132007.1259

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Section 2 Supply and Demand Analysis

24 Introduction

Tourism is a significant industry on the Sunshine Coast, with a large number of
tourists visiting this area every year. The Sunshine Coast has a various
accommodation options and numerous tourist attractions, both natural and
constructed. The relevant short stay accommodation market has been assessed
in this section to provide an analysis of the need for the proposed
accommodation.

2.2 Visitors and Visitor Nights

According to the latest available data from Tourism Queensland?, in the year
ending December 2005, there were a total of 2,956,273 visitors to the Sunshine
Coast. Visitors to the Sunshine Coast experienced growth of 1%, increasing from
2,926,974 visitors in the year ending December 2004. Visitors from the domestic
market accounted for 92% of all visitors, while international visitors accounted for
8%.

Of the domestic visitors, 72% came from Queensland (44% from Brisbane, 27%
from other areas), which is the largest source market for Sunshine Coast tourists.
13% of domestic visitors were from New South Wales (8% from Sydney, 5% from
other areas), 9% from Melbourne and 6% from other parts of Australia.

tn 2005 there were a total of 2,724,000 domestic visitors who stayed for a total of
10,965,000 domestic visitor nights. Since 2001, domestic visitor nights have
increased by 9.2% however they have declined by 12.4% from 2003 when there
was a total of 12,523,000 domestic visitor nights. Since 2001, the average length
of stay for domestic visitors has decreased by 11.1% from 4.5 to 4.0 nights.
Certain domestic market segments have not been performing as well as
expected, particularly the interstate market, with the number of interstate visitor
nights spent on the Sunshine Coast declining by 25.1% from 2003 and the
average length of stay declining by 20% since 2001.

There were 232,273 international visitors to the Sunshine Coast in 2005. These
visitors stayed an average of 8.6 nights each for a total annual count of 1,993,338
international visitor nights. International visitor nights have increased by 11.8%
since 2001. :

The major reason for tourists visiting the Sunshine Coast was for a holiday or
leisure purpose, with 1,786,957 tourists (representing 60% of all tourists) visiting
for this reason. There were 1,610,000 domestic visitors and 176,957
international tourists visiting the Sunshine Coast for this purpose. These tourists
stayed for 8,295,417 holiday/leisure visitor nights. There were 882,000 domestic
visitors and 44,927 international visitors who came for the purpose of visiting
friends and relatives.

2 Tourism Queensland Sunshine Coast Regional Update, December 2005.

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Scanlon Property Group — Peregian Beach Needs Assessment Economics