07/1259 - Peregian Beach needs assessment [As Published] · 132007.1259

Scanlon Property Group - Peregian Beach Needs Assessment

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Section3 Area of Economic Influence - Accommodation

3.1 Introduction

The Essence of Peregian development comprises several components; short
stay accommodation, retail and commercial office space. This section defines
and describes the areas of economic influence for the accommodation
component of the development, The retail and commercial areas of economic
influence will be described later in conjunction with the retail assessment.

3.2 Delineation of Economic Influence Areas
The areas of economic influence have been defined as follows:

o Short stay accommodation - This area of influence has been defined to
include the main source market for tourists to the Sunshine Coast, which
includes residents of Brisbane and South East Queensland visiting the
Sunshine Coast for a holiday. The area has therefore been defined to
encompass Brisbane and the South East Queensland region, which
includes Brisbane, Caboolture, Logan, Ipswich and the coastal urban
areas of the Gold Coast and Sunshine Coast. As the Brisbane and
South East Queensland tourist market provides the majority of influence
on the Sunshine Coast short stay accommodation market, this market
will consequently also impact the on-site short stay accommodation.
The proposal aims to increase the available number of affordable short
stay accommodation facilities and rooms on the Sunshine Coast.

3.3 Implications

The area of economic influence is relatively large for the short stay
accommodation, with the main source market for this component comprising
tesidents of the South East Queensland region visiting the Sunshine Coast for a
holiday.