Noosa Medihub - Economic Need Assessment (Mar-26) · MCU25/0119

                                                                    ECONOMIC NEEDS ASSESSMENT
                                                                                    MARCH 2026




5.2         Pilates Demand
Pilates and yoga are two popular activities related to health and wellness, particularly
among the 50+ demographic. These activities are popular as they offer low-impact,
flexibility-enhancing, and strength-building exercises suitable for older adults.


Similarly, as with gym participation rates, as household income increases Pilates
participation increases as well. In the household income bracket of $150,000 to $199,999
the Pilates participation rate is 8.4% and increases to 9.5% in the $200K + bracket. Due to
the wealth and additional demand from the tourist population in the trade area a
conservative participation rate of 8% has been assumed.


Based on the catchment estimated population (residents only) and the Aus play
participation rate, an estimated 3,736 residents aged 15 and over are participating in
Pilates currently, with an aging population and rising interest in wellness and preventive
health, the demand for Pilates facilities in the area is expected to be sustained. With
population growth this number is expected to rise to 3,853 by 2031. If an additional 10% of
demand is assumed for the tourist day population, it increases demand to 4,110 and 4,238
for 2026 and 2031 respectively.


Existing Pilates supply in the trade area varies greatly from larger studios to very small
private studios that have limited a maximum of 3 and 4 people per class. Based on a review
of this supply, including the number of classes offered per day and the estimated capacity
per class, an average membership base of 145 people per studio is estimated.


If this membership assumption is applied to the studios across the trade area currently,
there is capacity for 3,360 people, this equates to a current undersupply of 2 studios on
resident population alone rising to 4 studios if demand from tourists is taken into account.
This undersupply is considered demonstrative of an opportunity to establish new Pilates
facilities to meet the existing and growing community demand in the local area.




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